6 Marketing Tools You Need to Use in 2016

Written by David C Aaronson | Jan 25, 2016 5:55:00 PM

Manage your email with ease using cloud-based email management systems.

You'd like your company to be a marketing machine, but you're a little rusty. If you're trying to bring in more inbound leads this year, these marketing tools will help get your inbound marketing machinery running smoothly.

1. Where's Your Traffic Coming From?

To market to your customers, you need to know how they're getting to your site. If you haven't done this automated step, get yourself over to Google Analytics and register to see where your traffic is coming from and how your visitors engage with your site.

2. How Does Your Site Attract Its Visitors?

Marketing is a conversation. Through Google Analytics, you can learn more about what brings your customers to your site. Through tools such as Optimizely, Hubspot, and Moz, you can not only analyze the SEO on your site, you can also learn how this impacts your ranking and see how visitors engage with the site.

Consolidate your social media messaging in a hub or dashboard.

3. Connect With a Social Media Dashboard

If you're looking into Pinterest, Instagram, Facebook, Twitter, and other social media venues separately, you're using a lot of your time logging in and hunting for specific posts. Simplify your social media marketing with social media tools such as HootSuite, which bring together all of your feeds in one dashboard, so your social media manager can oversee all of them at once. Get a social media control panel where you can track your outgoing and incoming social media interactions, and you'll find that you save time when you're marketing. That time you save? Use it to further direct your social media marketing campaigns instead of spending time logging into each separate site.

4. Talk To Your Customers More Easily

When it comes to email campaigns, be honest: do you still use an internal email system or cut and paste from an Excel spreadsheet or other database? If so, it's time to jump into an online email management system. Simple web-based email systems such as MailChimp or other tools such as HubSpot will not only help you create email templates and send information to your customers, they'll also track opens and clicks so you can see how your customers respond to your email asks.

5. Track Your Customer Interactions

Once you've connected with a customer, you'll need to understand that customer to know where you should focus your future marketing efforts. Use cloud computing tools such as Salesforce to track customer interactions, needs, and interests so that you can reach out to that person again in a way that speaks to that customer.

6. Centralize Your Marketing Efforts

While each of the tools above is excellent, each one performs a slightly different function. If you want to centralize your marketing efforts, use a marketing too that can perform all of the functions above. Tools such as HubSpot allow you to manage your email, create and analyze your sites, generate unique experiences for different customers, and bring together your social media and blogging efforts under one system. Using tools like this one save time and allow you to focus on your customers and the ways you can draw them in.

If you're trying to increase your visibility online and attract inbound leads, Digital Inbound can help. Contact us today to see how we can help you attract, convert, and close through inbound marketing.

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