---
title: What is Inbound Marketing About
description: Getting found. Converting traffic. Closing using email nurturing and consistently Measuring to improve. Inbound Marketing is a cost way to generate leads.
---

[Digital Inbound Internet Marketing ](https://blog.digitalinbound.com/internet-marketing-blog)

# [What is Inbound Marketing About](https://blog.digitalinbound.com/internet-marketing-blog/bid/108999/what-is-inbound-marketing-about)

 Written by [David C Aaronson](https://blog.digitalinbound.com/internet-marketing-blog/author/david-c-aaronson) | Dec 7, 2011 4:47:00 AM

It is simple.  Getting found. Converting traffic. Measuring.  But what is underneath all that. Certainly there is something else you need to do.

Rather than read about it I put it all into this little video.  Watch it and we'll chat on the other side.

Well, what do you think.  Easy!  Attract, Convert, Close.  The content toattract needs to be compelling.  The Calls to Action need to be meaningful to the specific user and different if they are in the top, middle or bottom of the sales funnel.  

Understanding the buyer and the buyer's jpurney are key to proper email nurturing of the lead to a customer.  

Return to this blog soon and we'll have some more videos to explain the hard parts.  In the meantime, you can always [send an email](mailto:david@digitalinbound.com) or call 888.711.8040.

Want to learn more about Inbound Marketing?

[View full post](https://blog.digitalinbound.com/internet-marketing-blog/bid/108999/what-is-inbound-marketing-about)

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