Draw in your customers with a new inbound marketing strategy in 2016.
It's the season for resolutions. Have you resolved to create a new inbound marketing strategy? If so, here are some ways you can draw prospective customers to your site and have them come back to buy again and again in 2016.
1. You're Too Outgoing
Outbound marketing should only be one part of your marketing strategy.
You need to focus on inbound marketing as well. If your marketing revolves around sending out advertising pushes about your products but doesn't draw people in, you're missing out on a large chunk of your potential traffic. Get their attention through eBooks, blogs, webinars and an engaging social media presence. This year, resolve to draw in your audience through content that shines.
2. You're Popular, But You Don't Follow Through
If leads are coming to your site but aren't buying, why not? Make sure that you have a strong call to action on each part of your site. Let your visitors know why they need your product, so that your popularity translates into sales.
3. Your Inbound Marketing Strategy is Just So You
While marketing used to be about letting customers know about the virtues of your product, inbound marketing should be about your customers. What are their needs and interests? What problems are they trying to solve by visiting your site or looking at your product? Target your marketing to your customers and create landing page content specific to different groups of customers, and you'll discover how powerful it can be to focus your marketing on your customers' needs.
Engage your customers' social networks and they'll bring you new inbound leads.