Smarketing - Why is it So Good for Business

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Sales and Marketing Alignment Statistics

1. Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates (source: MarketingProfs).
2. Aligning sales and marketing also leads to 38% higher sales win rates (source: MarketingProfs).
3. Sales and marketing alignment can help your company become 67% better at closing deals (source: Marketo).
4. Aligning both departments can help generate 209% more revenue from marketing (source: Marketo).
5. B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth (source: SiriusDecisions).
6. Companies with strong sales and marketing alignment achieve a 20% annual growth rate (source: Aberdeen Research Group).
7. Companies with poor sales and marketing alignment have a 4% revenue decline (source: Aberdeen Research Group)
8. Only 8% of companies have strong alignment between their sales and marketing departments (source: Forrester Research).
9. 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads (source: Forrester Research).
10. 76% of content marketers forget sales enablement (source: Hubspot).
11. 79% of marketing leads never convert into sales. This is often due to a lack of lead nurturing (source: Hubspot).
12. 65% of sales reps say they can’t find content to send to prospects (source: Kapost).
13. 60-70% of B2B content created is never used. In many cases, this is because the topic is irrelevant to the buyer audience (source: Content Marketing Institute).
14. 47% larger purchases result from nurtured leads than non-nurtured leads (source: The Annuitas Group).
15. B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more of revenue per year (source: IDC).
16. Companies with “dynamic, adaptable sales and marketing processes” report an average of 10% more sales people on-quota compared to other companies (source: CSO Insights).
17. 61% of B2B marketers send all leads directly to sales, but only 27% of those leads will be qualified (source: MarketingSherpa).
18. Just 56% of B2B organizations verify valid business leads before they are passed to sales (source: MarketingSherpa).
19. 50% of sales time is wasted on unproductive prospecting (source: ReachForce).
20. Sales reps ignore 50% of marketing leads (source: ReachForce).

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