Digital Inbound Marketing Blog

Smarketing - Aligning Sales & Marketing

Posted by David C Aaronson

Jun 18, 2018 6:30:00 AM

Smarketing - Why is it So Good for Business

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Smarketing,  will lead to smarter lead conversion, By David C Aaronson Managing Director of Digital Inbound and Carrie Lauby Vice President  Sandler Training

Sales and Marketing Alignment Statistics

  1. Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates (source: MarketingProfs).
  2. Aligning sales and marketing also leads to 38% higher sales win rates (source: MarketingProfs).
  3. Sales and marketing alignment can help your company become 67% better at closing deals (source: Marketo).
  4. Aligning both departments can help generate 209% more revenue from marketing (source: Marketo).
  5. B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth (source: SiriusDecisions).
  6. Companies with strong sales and marketing alignment achieve a 20% annual growth rate (source: Aberdeen Research Group).
  7. Companies with poor sales and marketing alignment have a 4% revenue decline (source: Aberdeen Research Group)
  8. Only 8% of companies have strong alignment between their sales and marketing departments (source: Forrester Research).
  9. 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads (source: Forrester Research).
  10. 76% of content marketers forget sales enablement (source: Hubspot).
  11. 79% of marketing leads never convert into sales. This is often due to a lack of lead nurturing (source: Hubspot).
  12. 65% of sales reps say they can’t find content to send to prospects (source: Kapost).
  13. 60-70% of B2B content created is never used. In many cases, this is because the topic is irrelevant to the buyer audience (source: Content Marketing Institute).
  14. 47% larger purchases result from nurtured leads than non-nurtured leads (source: The Annuitas Group).
  15. B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more of revenue per year (source: IDC).
  16. Companies with “dynamic, adaptable sales and marketing processes” report an average of 10% more sales people on-quota compared to other companies (source: CSO Insights).
  17. 61% of B2B marketers send all leads directly to sales, but only 27% of those leads will be qualified (source: MarketingSherpa).
  18. Just 56% of B2B organizations verify valid business leads before they are passed to sales (source: MarketingSherpa).
  19. 50% of sales time is wasted on unproductive prospecting (source: ReachForce).
  20. Sales reps ignore 50% of marketing leads (source: ReachForce).

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Smarketing,  will lead to smarter lead conversion, By David C Aaronson Managing Director of Digital Inbound and Carrie Lauby Vice President  Sandler Training

Topics: leads, marketing automation, email marketing, inbound marketing, Sales