---
title: Smarketing - Aligning Sales & Marketing
description: "According to the the 2018 State of Inbound report: Teams with SLAs see higher ROI from inbound marketing. Another report showed as much as a 20% increase in profits when Sales & Marketing are aligned. This Webinar shows you how to create that alignment using Hubspot's automated marketing platform."
image: https://connect.digitalinbound.com/hubfs/Webinar%20SM%20post.png
---

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# Digital Inbound Marketing Blog

## [Smarketing - Aligning Sales & Marketing](https://blog.digitalinbound.com/internet-marketing-blog/smarketing-aligning-sales-marketing)

Posted by [David C Aaronson](https://blog.digitalinbound.com/internet-marketing-blog/author/david-c-aaronson)

Find me on:

[Facebook ](https://www.facebook.com/david.c.aaronson) [LinkedIn](https://www.linkedin.com/in/davidcaaronson/) [Twitter ](https://twitter.com/digitalinbound)

 Jun 18, 2018 6:30:00 AM

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# Smarketing - Why is it So Good for Business

## View The recorded Webinar to learn about Smarketing.

[![Smarketing,  will lead to smarter lead conversion, By David C Aaronson Managing Director of Digital Inbound and Carrie Lauby Vice President  Sandler Training ](https://no-cache.hubspot.com/cta/default/101351/277b32a5-e106-4bd4-874e-a46954310613.png)](https://cta-redirect.hubspot.com/cta/redirect/101351/277b32a5-e106-4bd4-874e-a46954310613)

## [Sales and Marketing Alignment Statistics](Source:%20http://blog.zoominfo.com/sales-and-marketing-alignment-statistics/)

1. Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates **(**[**source: MarketingProfs**](http://www.marketingprofs.com/)**).**
2. Aligning sales and marketing also leads to 38% higher sales win rates **(**[**source: MarketingProfs**](http://www.marketingprofs.com/)**)**.
3. Sales and marketing alignment can help your company become 67% better at closing deals **(**[**source: Marketo**](http://www.marketo.com/)**).**
4. Aligning both departments can help generate 209% more revenue from marketing **(**[**source: Marketo**](http://www.marketo.com/)**)**.
5. B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth **(**[**source: SiriusDecisions**](https://www.siriusdecisions.com/)**).**
6. Companies with strong sales and marketing alignment achieve a 20% annual growth rate **(**[**source: Aberdeen Research Group**](http://www.aberdeen.com/)**)**.
7. Companies with poor sales and marketing alignment have a 4% revenue decline **(**[**source: Aberdeen Research Group**](http://www.aberdeen.com/)**)**
8. Only 8% of companies have strong alignment between their sales and marketing departments **(**[**source: Forrester Research**](https://www.forrester.com/home/)**).**
9. 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads **(**[**source: Forrester Research**](https://www.forrester.com/home/)**)**.
10. 76% of content marketers forget sales enablement **(**[**source: Hubspot**](https://www.hubspot.com/)**).**
11. 79% of marketing leads never convert into sales. This is often due to a lack of lead nurturing **(**[**source: Hubspot**](https://www.hubspot.com/)**)**.
12. 65% of sales reps say they can’t find content to send to prospects **(**[**source: Kapost**](http://kapost.com/)**).**
13. 60-70% of B2B content created is never used. In many cases, this is because the topic is irrelevant to the buyer audience **(**[**source: Content Marketing Institute**](http://contentmarketinginstitute.com/)**).**
14. 47% larger purchases result from nurtured leads than non-nurtured leads **(**[**source: The Annuitas Group**](http://annuitas.com/)**).**
15. B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more of revenue per year **(**[**source: IDC**](http://www.idc.com/)**).**
16. Companies with “dynamic, adaptable sales and marketing processes” report an average of 10% more sales people on-quota compared to other companies **(**[**source: CSO Insights**](http://www.csoinsights.com/)**).**
17. 61% of B2B marketers send all leads directly to sales, but only 27% of those leads will be qualified **(**[**source: MarketingSherpa**](http://www.marketingsherpa.com/)**).**
18. Just 56% of B2B organizations verify valid business leads before they are passed to sales **(**[**source: MarketingSherpa**](http://www.marketingsherpa.com/)**).**
19. 50% of sales time is wasted on unproductive prospecting **(**[**source: ReachForce**](http://www.reachforce.com/)**).**
20. Sales reps ignore 50% of marketing leads **(**[**source: ReachForce**](http://www.reachforce.com/)**).**

**[ACCESS THE WEBINAR NOW!](https://www.digitalinbound.com/better-leads-using-smarketing-sandler-training-digital-inbound-0)**

[![Smarketing,  will lead to smarter lead conversion, By David C Aaronson Managing Director of Digital Inbound and Carrie Lauby Vice President  Sandler Training ](https://no-cache.hubspot.com/cta/default/101351/277b32a5-e106-4bd4-874e-a46954310613.png)](https://cta-redirect.hubspot.com/cta/redirect/101351/277b32a5-e106-4bd4-874e-a46954310613)

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