Digital Inbound Marketing Blog

Why Closed Loop Marketing? Closing the Marketing / Sales Loop

Posted by David C Aaronson

Jun 25, 2014 2:23:00 PM

How Closed Loop Marketing Works

Marketing jargon can seem intimidating, but the basic concepts are usually easy to grasp. For example, you might be wondering, “What is closed loop marketing?”

Closed loop marketing takes every site visitor, tracks them as a lead and a customer. This is what we mean by “closing the loop” between marketing and sales. It’s the standard by which marketers can evaluate the success of their campaigns.

When it comes to your own sales, you can use the following method to get the best return on your marketing campaign.

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Topics: hubspot partner los angeles, Closed Loop Marketing