Mar 25, 2022 11:22:18 AM
Jun 29, 2016 7:00:00 AM
How well do you understand your competition? Knowing your competitors well can help you build your brand, your website, and your marketing strategies. Completing a website competitive analysis will help you understand where you rank compared to your competitors and what you can do to change or maintain your ranking.
Feb 12, 2016 6:30:00 AM
Can you see the needs of your diverse leads?
Every writer needs to know his audience, and as a marketing writer you are no exception. When you're writing your blog posts or marketing packages, who are you writing for? Gaining insight into your audience allows you to convert inbound leads into customers. If you miss the mark, your outstanding copy may languish, because it just won't do the job.
Jun 4, 2014 1:15:00 AM
The science of the human mind tells us for a marketing message to be understood, we need to first hear or see it 6 times before we understand that message is being targeted to us. It then takes another 6 impressions for us to receive and acknowledge each message.
So while you may feel that advertisers who repeat a message several times during a broadcast are wasting money, they are in fact aptly applying their understanding of psychology and human behavior.
Jun 2, 2014 2:44:00 PM
Once visitors get to your website, you want to get their attention by making sure you are using a good headline. We covered this when discussing business blogging using Hubspot in the last post.
Sep 10, 2013 8:58:00 AM
Have you ever heard a piece of advice and thought “Well sure, it makes sense, but I just don’t have the time, energy, or knowledge to apply it"? It can’t make that much of a difference, right?”