Digital Inbound Marketing Blog

How Does Your Business Stack Up? A Guide to Website Competitive Analysis

Posted by David C Aaronson

Jun 29, 2016 7:00:00 AM

How well do you understand your competition? Knowing your competitors well can help you build your brand, your website, and your marketing strategies. Completing a website competitive analysis will help you understand where you rank compared to your competitors and what you can do to change or maintain your ranking.

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Topics: conversion architecture, web presence, leads

Inbound Lead Generation and the Importance of Knowing Your Audience

Posted by David C Aaronson

Feb 12, 2016 6:30:00 AM

Can you see the needs of your diverse leads?

Every writer needs to know his audience, and as a marketing writer you are no exception. When you're writing your blog posts or marketing packages, who are you writing for? Gaining insight into your audience allows you to convert inbound leads into customers. If you miss the mark, your outstanding copy may languish, because it just won't do the job. 

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Topics: inbound marketing, conversion architecture, leads

Inbound Marketing Basics: Attract, Convert, Clo$e

Posted by David C Aaronson

Jun 4, 2014 1:15:00 AM

The science of the human mind tells us for a marketing message to be understood, we need to first hear or see it 6 times before we understand that message is being targeted to us. It then takes another 6 impressions for us to receive and acknowledge each message.

So while you may feel that advertisers who repeat a message several times during a broadcast are wasting money,  they are in fact aptly applying their understanding of psychology and human behavior.

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Topics: inbound marketing, inbound marketing los angeles, content marketing, conversion architecture, digital inbound los angeles, leads, traffic

Using Calls to Action (CTAs)

Posted by David C Aaronson

Jun 2, 2014 2:44:00 PM

Once visitors get to your website, you want to get their attention by making sure you are using a good headline. We covered this when discussing business blogging using Hubspot in the last post.

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Topics: inbound marketing los angeles, HubSpot Tips, content marketing, conversion architecture, traffic

Is Conversion Architecture the Key to Inbound Marketing Success?

Posted by David C Aaronson

Sep 10, 2013 8:58:00 AM

Have you ever heard a piece of advice and thought “Well sure, it makes sense, but I just don’t have the time, energy, or knowledge to apply it"? It can’t make that much of a difference, right?”

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Topics: inbound marketing, content marketing, conversion architecture, leads

Quality Website Traffic

Posted by David C Aaronson

Jul 24, 2013 12:31:00 PM

Walk down a busy street. Ride a city bus, subway or train for a few stops. You'll see cell phones, tablets and notebook computers, used by people surfing the Internet, juggling social media sites, answering their emails, watching videos. This is their world, and you can be part of it. Maybe you already are.

It's great to have history, impressive products and a top-notch business plan, but none of these things jacks up your Web presence. That's a whole different kind of strategy, and it's just as important as your business plan. Maximizing your Web presence across all platforms will bring you more and younger consumers who will spread the word to others in their social networks. That's a ripple you can ride to better brand recognition and more sales.

Web Presence in Social Media

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Topics: inbound marketing, content marketing, conversion architecture, web presence