Digital marketing has changed the way people sell their products. Outbound marketing such as newspaper ads and mailed advertisements have receded in recent years as social media and email has grown. Marketers know that a majority of individuals in the United States gather product information from the Internet. Businesses provide content marketing on company websites drawing in potential customers. The marketing industry is using new ways to grow an engaged customer base. Learning how to do this is a first step to promoting one's business.