Digital Inbound Marketing Blog

The science of the human mind tells us for a marketing message to be understood, we need to first hear or see it 6 times before we understand that message is being targeted to us. It then takes another 6 impressions for us to receive and acknowledge each message.

So while you may feel that advertisers who repeat a message several times during a broadcast are wasting money,  they are in fact aptly applying their understanding of psychology and human behavior.

Topics: inbound marketing, inbound marketing los angeles, content marketing, conversion architecture, digital inbound los angeles, leads, traffic

Once visitors get to your website, you want to get their attention by making sure you are using a good headline. We covered this when discussing business blogging using Hubspot in the last post.

Topics: inbound marketing los angeles, HubSpot Tips, content marketing, conversion architecture, traffic

Six-year-old Red Bull Media House has over 135 full-time publishing house employees. They’ve produced 105 videos with at least 1 million views on YouTube. Their 2011 film, The Art of Flight, topped the iTunes charts. And those are just a few marketing milestones.

Topics: inbound marketing los angeles, content marketing

Developing your customer personas is essential for effective online marketing campaigns. The customer persona profile acts as a means of bridging the gap between company and customer, it helps you provide better customer service and it gives insights as to where your target customers are spending time online. It is an excellent lead generation tool because you’ll be asking useful questions as you learn more about your prospects and customers.

Topics: inbound marketing, inbound marketing los angeles, customer personas, leads

Since you are already a Hubspot software user you know how to access many of Hubspot’s features. Here are a few tips to improve your results by using more of Hubspot’s tools:

Topics: inbound marketing los angeles, hubspot marketing software, HubSpot Tips

Managing marketing content for company blogs, email campaigns and social media platforms is a time consuming endeavor. Tracking the results of online marketing campaigns across multiple channels is equally challenging for businesses or marketing departments to manage, often requiring the exporting of analytics data as well as the collating or assembling of data into consolidated reports.

Enter HubSpot…

Topics: inbound marketing los angeles, hubspot marketing software, hubspot partner los angeles, digital inbound los angeles, hubspot marketing software los angeles, marketing agency los angeles