Digital Inbound Marketing Blog

Vidya Sury is a published author, writer, editor and blogger, who writes to collect smiles, donate to charities and change the world. Vidya spoke with us recently about her blogging philosophy and how she attracts readers and book purchasers through her myriad of blogs and social media accounts.

As a Pinterest marketing expert Anna Bennett helps businesses learn how to use Pinterest to drive traffic and sales. She's one of the top 15 Pinterest experts worldwide chosen by Pinterest.

Bennett recently shared her insight on best practices for businesses on using Pinterest to find more customers and grow their bottom lines. Here's what she had to say:

As any marketing professional knows, social media is an important part of any multi-faceted marketing plan. Connecting with your customers, as well as cultivating new ones, is important, and there is no better place to do that than where they spend their time online. Some companies believe that they can do this themselves, either by handing the job off to someone with other responsibilities or by hiring a single person to do the job. However a strong approach to social media requires a dedicated team with a large amount of collective experience to ensure that your social media presence is strong. Here are a few reasons why.

When business-to-business (B2B) companies look to generate high-quality business leads on line, they look no further than LinkedIn. This social media platform caters to the harried business professional. It is the chosen method of lead generation for profit-hungry enterprises and is a must-have social tool for companies looking to increase market share.

Having a social media presence involves much more than just plastering a bunch of sharing icons on your blog or website. It's not just about hoping your customers take the time to choose the appropriate sharing button. Instead, it's about having a plan, one that's tailored to your audience and geared to helping them share.

Nearly three quarters of all adults who spend time online use at least one social media website, according to the Pew Research Center. That doesn't even include kids and teenagers who also count as consumers for many businesses. The prodigious growth of social media means you need a healthy presence on at least a few of those networks, and a social media agency can help.