Digital Inbound Marketing Blog

How Does Your Business Stack Up? A Guide to Website Competitive Analysis

Posted by David C Aaronson

Jun 29, 2016 7:00:00 AM



How well do you understand your competition? Knowing your competitors well can help you build your brand, your website, and your marketing strategies. Completing a website competitive analysis will help you understand where you rank compared to your competitors and what you can do to change or maintain your ranking.

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Topics: conversion architecture, web presence, leads

How to Promote Your Website

Posted by David C Aaronson

Feb 25, 2016 6:30:00 AM

Broaden your horizons: how can you bring more visitors to your website?


Your business is built on sharing your skills and products with others. Overcome any reluctance you have to share. Promoting what you do benefits you and your customers, letting them know about new opportunities to engage with your products and your work. How can you spread the word about what you do? 

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Topics: web presence

Using Google Webmaster Tools for better Web Presence

Posted by David C Aaronson

Jan 11, 2016 5:58:00 AM


Get found online with Google Webmaster Tools.
While you may not feel like you've completely mastered the web, if you manage a web site you are a webmaster. The webmaster plays an important role in ensuring that the company's image and information are accurately presented to the public. Updates from Google Webmaster Tools provide you with critical information that you must not ignore if you want your site to have the best possible web presence. 
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Topics: web presence

4 Ways to Wow First-Time Website Visitors

Posted by David C Aaronson

May 6, 2015 5:30:00 PM

Create a welcoming site for first time visitors, and they could become customers.



Does your company make a good first impression? When it comes to marketing your products and services, first impressions aren't all about bow ties and flowers. Your site boasts a simple but impressive design, and it's easy to use. Could you do more? Yes! You can make a splash with a potential customer by personalizing their experience, so they get the information they need and feel inspired to purchase your product. 

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Topics: content marketing, web presence

Lead Generation Suggestions and Marketing for Business Services

Posted by David C Aaronson

Dec 8, 2013 12:11:00 PM

There are several products, services and tools on the market today that promise to make business easier, more lucrative and less time intensive. You might want to try these strategies.

Among so many options it's difficult for a company to make a decision about what is best. They need guidance. They need someone who cares about their success as much as their own success. They need honesty and transparency.

Honesty

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Topics: business services, web presence, marketing consultant firms, leads

8 Ways A Local Marketing Service Gets You More Community Support

Posted by David C Aaronson

Oct 4, 2013 4:31:00 AM


With thousands of marketing agencies all over the country, it’s both difficult to choose a service and confusing to decide what you need.

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Topics: web presence, marketing plan, local marketing service, traffic

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