Digital Inbound Marketing Blog

Expert Interview Series: Using Infographics as Effective Online Marketing Tools - Cent Muruganandam of SocialMediaMarketo

Posted by David C Aaronson

Mar 7, 2017 7:03:00 AM


Cent is a regular contributor to Social Media Today and Business2Community; he loves the laptop lifestyle and escaping the "9 to 5" through his blog SocialMediaMarketo. Because he has a passion for creating and marketing visually stunning content like infographics, we asked Cent to educate us about these areas and tell us what makes an effective and popular infographic.

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Topics: content marketing, social media marketing

Why 2016 is the Year to Hire a Social Media Agency

Posted by David C Aaronson

Aug 18, 2016 5:00:00 PM

Develop your social network in 2016: invest in the help of a social media agency.

Is your business social? This year, resolve to turn your website and social media accounts into a hub for interaction using inbound marketing techniques that solidify your reputation and draw in new customers. Social media brings together our love of socializing and developing communities with the irresistible pull of useful information. As you develop your social media strategy, seek out the assistance of a social media agency to help you define the best plan for your business.

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Topics: social media marketing

How to Tell if Your Social Media Strategy is Working

Posted by David C Aaronson

Mar 17, 2016 4:00:00 PM


Is your company social, or are you a little bit shy? When you're doing business online, you likely put a lot of effort into your social media. Is that effort making a difference for your customer engagement? Here's how to tell if your social media strategies are working. 

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Topics: social media marketing

A Guide to Finding and Using Social Media Influencers

Posted by Anna Johansson

Jul 23, 2015 3:52:22 PM

The key to getting rankings is using a combination of content creation, advertisements, and social sharing. The key to getting social shares is gaining the support of influencers. But who are the influencers and how do you use them to promote your business?

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Topics: social media marketing

What You Need to Know About Facebook's New Instant Articles Feature

Posted by David C Aaronson

Jul 15, 2015 4:45:11 AM

Have you heard about Facebook's Instant Articles feature? It represents a big opportunity for advertisers and those looking to establish or underscore a brand.

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Topics: social media marketing

How Much Does Online Marketing Cost?

Posted by David C Aaronson

May 22, 2014 2:48:00 PM

As with any significant investment, a company’s marketing budget should be carefully managed and tracked to account for:

  • Cost effectiveness: Cost per lead, Cost per sale ...
  • Success factors such as:# visitor, # leads, # email subscriptions ...
  • Visitor to lead conversion rate
  • Lead to sales conversion rate
However, it’s important to realize that marketing campaigns should be considered an investment in capital rather than an operating expenditure or some other overhead cost. There is no flat answer for every company, so bear in mind a few considerations when asking the question, “how much does online marketing cost?”
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Topics: content marketing, social media, social media marketing, marketing plan, traffic