Do you find yourself stuck on Facebook, talking to the same old audience over and over again? Over time, you and that audience can get tired of each other. You need new markets and new people with which to connect. What's the best marketing strategy to get you out of your Facebook marketing strategy rut and into new peoples' social media feeds?

Smarketing - Why is it So Good for Business

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Planning a strategy can boost your business leads.

You've done your homework, worked hard and opened a new business. You've established a rapport with your customers, providing excellent service and customer support. In essence, you are on your way to success.

Influence marketing is likely to be a popular topic in conferences and boardrooms this year. That's largely because influence marketing is seen as a key driver of new business leads in 2017.

The impact is heady. A mention by the right influential person of your company in a blog or tweet or a post on a LinkedIn of Facebook feed can drive massive numbers of internet leads to your site.

Influencers are active participants on social media or in the blogosphere. They have large numbers of followers usually and specialize in niche areas.

Vidya Sury is a published author, writer, editor and blogger, who writes to collect smiles, donate to charities and change the world. Vidya spoke with us recently about her blogging philosophy and how she attracts readers and book purchasers through her myriad of blogs and social media accounts.

Krista Rae is a strategic WordPress developer who specializes in collaborating with designers to craft strategic websites that directly support their clients' goals. Krista recently chatted with us about the differences between web design and web development, and gave us some tips on how websites can bolster a company's inbound marketing program.