Digital Inbound Marketing Blog

Smarketing - Aligning Sales & Marketing

Posted by David C Aaronson

Jun 18, 2018 6:30:00 AM

Smarketing - Why is it So Good for Business

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Smarketing Aligning Sales and Marketing for better company results

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Topics: inbound marketing, email marketing, marketing automation, leads, Sales

How Startups Can Get New Business Leads

Posted by David C Aaronson

Jun 22, 2017 5:34:00 PM

Planning a strategy can boost your business leads.


You've done your homework, worked hard and opened a new business. You've established a rapport with your customers, providing excellent service and customer support. In essence, you are on your way to success.

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Topics: leads

Want New Business Leads? Invest in Influence Marketeing

Posted by David C Aaronson

Jun 21, 2017 5:36:30 PM

Influence marketing is likely to be a popular topic in conferences and boardrooms this year. That's largely because influence marketing is seen as a key driver of new business leads in 2017.

The impact is heady. A mention by the right influential person of your company in a blog or tweet or a post on a LinkedIn of Facebook feed can drive massive numbers of internet leads to your site.

Influencers are active participants on social media or in the blogosphere. They have large numbers of followers usually and specialize in niche areas.

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Topics: leads

Expert Interview Series: Using Blogs and Social Media to Facilitate Lead Conversion - Vidya Sury of vidyasury.com

Posted by David C Aaronson

Mar 13, 2017 7:09:00 AM



Vidya Sury is a published author, writer, editor and blogger, who writes to collect smiles, donate to charities and change the world. Vidya spoke with us recently about her blogging philosophy and how she attracts readers and book purchasers through her myriad of blogs and social media accounts.
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Topics: social media, leads

Expert Interview Series: Web Development and Inbound Marketing - Krista Miller of KristaRae.co

Posted by David C Aaronson

Feb 28, 2017 7:09:00 AM



Krista Rae is a strategic WordPress developer who specializes in collaborating with designers to craft strategic websites that directly support their clients' goals. Krista recently chatted with us about the differences between web design and web development, and gave us some tips on how websites can bolster a company's inbound marketing program.

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Topics: leads

Expert Interview Series: Rachel Foster of Fresh Perspective Copywriting on B2B Copywriting

Posted by David C Aaronson

Feb 27, 2017 7:05:00 AM



Rachel Foster is a B2B copywriter who helps marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. You can follow her work at http://copywritertoronto.com/blog/.

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Topics: content marketing, leads