Digital Inbound Marketing Blog

Cold Calling v Inbound Marketing. Is either worth the cost?

Posted by David C Aaronson

Jan 28, 2013 3:44:00 PM

Many believe that with all the new software based on content marketing and inbound marketing, that cold calling is a thing of the past. The real questions are:  Can either bring down the cost of acquiring a qualified lead?  Are the leads better using one method or the other, as  measured by the close rate by the same set of salespeople?  Can the cost of either be justified based on the worth of a new client and the cost to get and work the lead generated?  Finding the definitive answer to this will go a long way in determining which of these techniques a company should adopt.  

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Topics: social media marketing, inbound marketing, content marketing, Google+, SEO, leads, traffic

Introduction to Google+

Posted by David C Aaronson

Nov 23, 2011 9:53:00 AM

Introduction To Google+

"If Facebook and Twitter had a baby, they'd call it Google+" - Olaf Wempe

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Topics: social media marketing, social media, Google+

Getting Started with Google+

Posted by David C Aaronson

Nov 23, 2011 9:51:00 AM

What is a Google+ "Circle"?

Google+ was developed on a very simple yet powerful foundation. Rather than adding friends into one community base or following list, you can segment your contacts by adding them into what are called "circles". You can label your circles as anything you wish, such as "Friends", "Network Partners", or even "Customers". You can also have as many circles without limits. 

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Topics: social media marketing, social media, Google+, Googlw+ circles, Google+ huddles

Creating Your Google+ Circles

Posted by David C Aaronson

Nov 23, 2011 9:50:00 AM

With Google+, you can create an unlimited number of circles. Circles house different groups, or segments of people, so if you wanted to communicate with family members, you could create a circle primarily for members of your family.

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Topics: social media marketing, social media, Google+, Google+ huddles, Google+ circles

Discover the Hottest Thing in Social Media

Posted by David C Aaronson

Nov 9, 2011 12:59:00 PM

Google+ is the hottest thing in Social Media.

Introduction

In just a few short days, the site gathered hundreds of thousands of users, making it a definite contender in the social media arena. A few weeks after launch, it was up to more

than twelve million users! With such explosive growth, it is poised to become a major player very quickly.

There is even some buzz in the world of social marketing that perhaps Google+ might even eventually replace Twitter, because it is so easy to use and integrates so many

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Topics: social media marketing, social media, Google+

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