Digital Inbound Marketing Blog

Converting Website Traffic-to-Leads

There are several important considerations when it comes to marketing your business effectively. The drive to get more traffic, while ever-present, should be followed by increasing the conversion rates of each source of traffic. In the interest of maximizing the amount of time and money spent on this aspect of your marketing campaign, you need to make sure you're getting an acceptable number of viable leads from this traffic. After all; if the metrics you use to help you analyze leads suggest that certain sources providing all that supposedly optimized traffic aren't producing, then you might as well classify that entire portion of your program as un-targeted traffic, which has inherently lower conversion rates. Sometimes, using long-tail keywords (if you’re going for search engine optimized content) or PPC campaigns and simply letting the system run isn’t enough; you have to institute a program that helps you analyze leads to see which tactics are working best, so you can try and mold your other sources of traffic to obtain the same outcome.