You want to draw people in and encourage them to stay around your business. If you're looking for leads, where do you begin? Whether you're just starting out in the business world or you're working to develop a stronger online presence, here are some simple ways to get more inbound leads.
1. Understand Your Audience
What does your audience like to read? What are their needs? By examining the stated interests of your current clients and the keywords that draw others to your site, you can craft a plan for future content. If you'd like to get more advanced, look at the types of posts that attract your readers. Do they like posts that are mostly visual? Very short posts? Get to know your readers and you'll get to know your potential customers.
2. Focus on Customer Needs
You wouldn't send out a product without market testing it first, so why would you send out a blog post in the same way? Once you know what your customers want to read about, write for them. You have limited time to write your blog posts, so you need to focus on what's meaningful to your audience. When you write in a targeted way, you're more likely to convert readers into buyers.
3. Track Conversions
Of course, readers aren't necessarily buyers. You want to know how well your posts convert readers as well. Track where your customers come from using surveys and tools that connect conversions and specific blog posts. Learn from the past. While you don't need to write the same post all of the time, taking a look at your top-converting posts can tell you whether it's the call to action, the specific content, or some other factor that's driving your customer conversions.
Converting leads is about writing just often enough.
4. Write Often
When blogging isn't paying off, it can be tempting to quit. Don't quit, adjust. Try blogging more frequently and see whether that increases your readership. Track your conversions and where they come from, and watch to see if your inbound lead numbers change based on the number of posts you make every week. You may not need to blog every day. In fact, you might find that the optimum number of posts is one every other day. It just depends on your customer base.
5. Get Social
Whether you're posting on social media or guest blogging on another site, it's important to promote your business and what you're doing. However, you can promote it in ways that aren't pushy. Ask your Facebook community what they'd like you to carry in your store, or get your readers to vote on the name of a new product or program. By encouraging authentic customer interaction, you help build a community of prospective buyers.
Getting leads isn't necessarily about producing more content or sending out advertising. It's about producing content that works for your readers and converts them into customers. When you're trying to build an online business, you need an ally. Digital Inbound can help. Contact us today to connect with our inbound marketing specialists and draw customers to your business.