Digital Inbound Marketing Blog

What is Inbound Marketing About

Posted by David C Aaronson

Dec 6, 2011 8:47:00 PM

It is simple.  Getting found. Converting traffic. Measuring.  But what is underneath all that. Certainly there is something else you need to do.

Rather than read about it I put it all into this little video.  Watch it and we'll chat on the other side.

Well, what do you think.  Easy!  Attract, Convert, Close.  The content toattract needs to be compelling.  The Calls to Action need to be meaningful to the specific user and different if they are in the top, middle or bottom of the sales funnel.  

Understanding the buyer and the buyer's jpurney are key to proper email nurturing of the lead to a customer.  

Return to this blog soon and we'll have some more videos to explain the hard parts.  In the meantime, you can always send an email or call 888.711.8040.

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Topics: inbound marketing, marketing automation