Digital Inbound Marketing Blog

Building Your Web Presence for Online Success

Posted by David C Aaronson

Jul 30, 2013 10:34:00 AM

If you have a business, you want people to find it, right? 

You want them to connect with you online, read the information, and call you to place an order, right? 
total web presence is importnat and not just your website
Great! Then, how are people finding YOU online? 

You Need a Web Presence!

There are billions upon billions of pages of information on the Internet.

It's a jungle of webpages all clamoring over each other, trying to get ahead, so that they are chosen to be seen by some of the billions of people coming to the Internet to search for them.

In order to make your webpages, and therefore your website stand out, you need a web presence. Your web presence sets you apart from billions of other pages.

It distinguishes you from your peers and competitors, and it allows people who are hoping to do business with a company like yours, the opportunity to find you. 

A web presence is the word of mouth on the Internet, and with out it, no one knows how to find you. You are on a long winding road, that no GPS can ever navigate to.

Effectively, you are out of business, because if visitors can't find you, they can't pay you, and if they can't pay you, you can't pay the bills. 

Building A Web Presence

Thankfully there are ways to build your web presence. To get the word out about you.

There are little things you can work on to get notice here and there, that will add up over time. Or, there are comprehensive plans you can follow that bring in massive results. 

Here are some things every business should do for their web presence:

Have a website- it's baffling how many times we find people who haven't purchased their web address. 

Let's be clear here, if you are going to be active and sell anything with the help of the Internet, you need a website. 

Your website must:
  • Look clean and professional
  • Be easy for search engines to find
  • Grab your visitors' attention immediately when they visit
  • Provide the information needed to make purchasing decisions
  • Give visitors contact information 
Now that is a great start, but these are only things you can do on your website. The next step is to set out to make sure you get found. 


You need to build your web presence by:
  • Participating in conversation about your industry through Facebook, Twitter, and Pinterest
  • Connecting with other website owners who will write about you on their website
  • Having an account on popular websites your potential visitor is already visiting
  • Consistently adding new information to your website to encourage return visits
  • Be recognized as a source of knowledge on your topic
  • Providing information in many places on the Internet, so that you are easily found
  • Be recognized as your brand, by your logo, picture, or brand name
It takes time to build your web presence, and to make sure it includes all of the items listed above, but it can be done, and when it is, you'll see:
  • People regularly visiting your website to get information you are an expert on
  • Emails coming in, from people interested in doing business with you
  • Orders being placed for what you sell 
  • Related businesses interested in doing business with you
  • Increased revenue from all of your efforts
Get Started Today!
Building your web presence can start at any moment, you just need to choose a task and get moving.


Putting in as much effort as you can afford time and money wise will help you build your presence piece by piece, over time. Taking some of the above steps will get you moving in the right direction. 

Here at Digital Inbound we like to help businesses like yours put together a plan of action that focuses efforts and helps you move along to a well established presence, quickly.

Our goal is to help you establish a web presence and reap the benefits in a way that best fits your business. Please give us a call or send an email today to express your interest in getting started, we are standing by to help.
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Topics: content marketing, web presence, marketing plan, traffic