Digital Inbound Marketing Blog

5 Signs You’re Hiring the Best Marketing Consultant Firm

Posted by David C Aaronson

Oct 24, 2013 3:42:00 PM

Have you hired the best marketing consultant firm for your company?

That’s the goal when you seek to find someone to help with marketing. You need to find a firm that will help you turn your business into a success.

For some it’s an easy choice, either they already know someone, or they get a reference for a consulting firm that a friend has a good relationship with. But what happens when this isn’t you? You have to search out a firm for yourself.

To make it easier, we put together these signs that help you find the best marketing consultant firm for your company. Let us know if they consultant firms

They Know Their Success is Directly Related to Yours

One thing successful marketing consultant firms realize is that their success is directly related to yours. They know that in order to stay in business, keep their clients, and grow every month they must make sure your business succeeds based on your relationship with them.  

Some firms will place a statement of this fact on their websites. Others you’ll need to have a talk with to find out how they feel about success, but this is a clear indication they should be in the running when you are comparing firms.

They Have Successful Clients

A marketing firm that has successful clients is happy to share that information on their website. The only problem is that some of their successful clients do not want anyone to know, so they are private.

When you talk to a firm go ahead and ask about some of their more successful campaigns, the industries they were in, etc. If they can’t share names, they can usually share details about campaigns, and you’ll have an idea of how successful they’ve been with other clients.

They Give You Clear Expectations

During your discussion of packages and services they are proposing to provide for you, they should give you clear expectations.

 In many cases they won’t share exactly how they do certain processes, for their own protection, but they will share the number of blog posts, social media updates, social media shares, etc they intend to perform.

This makes it much easier for you to be sure they are doing their job, and it shows that they aren’t trying to hide anything from you. Transparency is a nice touch.

They Follow Through On Tasks & Promises

Occasionally, when you work with a service provider something falls through the cracks, but the very best firms will make sure you are covered.

They will follow through with phone calls they promise, send monthly reports, offer downloads they mentioned, etc. Keep an eye on their attention to detail because this is an indicator of how well they will handle and treat your marketing campaigns.hiring the right people is vital to inbound marketing success

They Understand Your Vision & Target Market

You know who you are trying to sell products and services to, but your marketing firms need to understand this as well. They should discuss this with you, to clearly define who these people are, why they need your products, and where they gather online.

A smart marketing firm will give you additional ideas of where to find your potential clients, and put together a plan for marketing to them.

Choose A Marketing Consultant Firm Wisely

Marketing is a costly expense for businesses, that should provide a positive return on investment for years to come. We urge you to take the time to thoroughly investigate and interview the marketing consultant firm you are considering working with, to ensure the success of your campaigns and business.

Should you have any questions, please feel free to contact us, we’d be more than happy to help you analyze your options.

How About You?

Have you experienced issues with hiring a marketing firm? Do you have advice for others who are searching now? Share your thoughts in the comments below.

Topics: marketing consultant firms, marketing plan, success, traffic