Digital Inbound Marketing Blog

Expert Interview Series: How SEO is One of the Greatest Inbound Marketing Tools Available - Nisha Pandey of SEO Techy World

Posted by David C Aaronson

Mar 6, 2017 7:09:00 AM

Digital marketing

Nisha Pandey is the founder of SEOTechyWorld. She loves to write about the latest SEO tips and technology trends. Nisha recently spoke with us about some of these trends and offered some suggestions about how strong SEO practices can help increase the number of visitors and leads for a business website.

Tell us a little about your background. Why did you decide to start a blog?

I had been an SEO specialist before I started blogging. The inspiration began when I became a mom and was spending all my time taking care of my baby. I had a lot of time on my hands, and my SEO background made me think of making the most of the time. I began writing about SEO and thus founded

Soon, I was dedicating more time to blogging, and the returns were so gratifying in terms of both the response from my readers and the monetary side. I was amazed that I didn't think of becoming a blogger earlier. It's such a world that I would like anyone reading this to try. I am sure everyone would be surprised why they didn't get into it earlier.

How mature are the digital marketing practices in India today?

The "practices" I would say are mature enough. But there are some specific individuals who might make the industry look not so mature.

How can a business blog grow a company's customer base?

A blog has everything you need to pull information from a customer. And with the right tactics and implementation of this data, the potential is unlimited.

As far as growing a customer base, let's say that 100 people who didn't know what your company is about stumbled upon your blog. Chances are, at least one of them might relate to the product and purchase it. Now imagine this on a larger scale; that's "growth" right there.

Do you have any suggestions for setting up a blog if you want to maximize SEO?

Instead of complicating things and trying to grasp everything at once, the best strategy is to just focus on content and backlinks for starters. In most cases, that's more than enough. Of course, consistency is the key.

When trying to run a social media marketing campaign, what are many businesses and websites doing wrong?

Choosing the wrong platforms.

What are some of your favorite online tools and software for digital marketing?

MOZ, Aherfs, Google Adwords, Google webmasters, and SEO Powersuit.

What are some smart ways to incorporate video into an online marketing campaign?

Video plays an important role in online marketing campaigns, because videos can explain things better than text or email campaigns. Nowadays, bloggers are also converting to Vblogging. So, videos can boost productivity and increase your customer base.

What do you foresee for the future of social media, blogging, and digital marketing?

Blogging will most probably turn into Vblogging primarily. Social media probably will still be here for at least another two decades. As long as the Internet as we know it exists, digital marketing will exist in one way or another.

State of Inbound Marketing 2020

Topics: marketing plan, SEO