While keywords are still important, SEO
has shifted substantially in the last 10 years.
Is your SEO living in 2007? As the web shifts, so do search marketing strategies. When you're working to change the way you market your products and services, you need to work with today's search marketing techniques.
1. Check Your Keywords
Keywords were the basis of SEO, and they still play a huge role in the internet's grand game of hide and seek. You want to be found, so you still need to organize your writing around keywords so that readers will find your content. However, while search engine marketing used to be about finding those keywords and incorporating them into your work as much as possible, search engines such as Google now have algorithms that weed out sites that focus on SEO to the detriment of content. When you're crafting content around keywords, feel free to use natural language and synonyms. This not only adds appeal to your content, it's also something that Google is starting to stress more heavily in its search algorithms.
While SEO can help people find you, great
content promotes social sharing and backlinks.
2. Great Content Drives Traffic to Your Site
While search engines are important, you don't want to focus solely on keywords. When a prospective customer lands on your site, he won't be convinced by the density of your keywords. That person will enjoy your site for its excellent, in depth discussion of issues in your industry. Focus on developing substantial content that is relevant to your customers' search engine queries, and you have both a higher chance of being found on search engines and shared by your readers
Over time, search is changing to ensure that readers get exactly what they're seeking, and when you write well and write naturally, your content is more likely to fit the modern world of search engines.
3. Earning Links
Search marketing isn't just about SEO any more. Search engine ranking is about many things including your shares and links. When you're creating content, you need to consider whether your content will bring in substantial and high quality links. How will you write this article for readers who will share it and link to it from their well-known and well-respected sites?
4. Be Flexible and Mobile
When today's customers look for you or a business like yours, they often look using their mobile devices. If your website isn't designed to easily shift onto a mobile device, you could miss out on a significant chunk of your potential customers. Make sure that your site is compatible with all common devices and you'll land that search engine traffic.
5. SEO for Newly Searchable Documents
What's coming up in the world of search? Apps are the up and coming searchable content, so turn on your SEO radar and make sure that they're able to be indexed appropriately. Scanned documents and multimedia material are also going to be up for indexing, reminding us that anything that goes online has the potential to be part of web searches, even if that's not possible right now.
When you're working to expand your business with online marketing strategies, come to the search marketing experts. At Digital Inbound, we'll work with you to ensure that you have a web presence with an excellent return. Contact us today and see how we can work to transform your business.
