Inbound marketing is all about building relationships.
It's the season of love, and you hope that all of your leads fall head over heels for you. Developing a customer base is all about developing a relationship with your readers, wooing them and gently nudging them to commit to your business. Beyond candy and roses, Valentine's Day has many lessons to help you hone your inbound marketing ways.
1. Get to Know Your Leads
Cultivating a relationship is all about getting to know the other person's interests, tastes,values, and aspirations so that you can see if you're a good match. Through targeted content, examine what draws the most readers into your site, and analyze how they progress down the marketing funnel. Gather data from your leads, both explicitly through survey questions and implicitly through your own analysis of search terms and customer interactions with your site. This will help you target your future offerings to those engaged leads.
2. Dress the Part
Is it time to put on the tuxedo, or should you put on that glittery new gown? Now that you understand what your future customers want, how will you give them what they are seeking? The graphic design of your site, your overall tone, your key messages, and your ongoing blog content need to speak to your readers. By giving your leads what they're looking for, you help them gradually fall for your business.
3. Give Them a Love Token
Never underestimate the power of the love token. While you may not deliver flowers to the doorstep, you can draw in your leads and convert them into customers by offering them free eBooks, webinars, videos, and more. These tokens show your leads that you value their time and want to share your resources with them.
Understand your customers' needs, and you'll keep them happy.
4. Be Attentive
You have your leads' attention, but what are you doing with it? Once your leads are ready to commit, it's important that you have customer service ready so that they can connect to you with questions about your products. Make sure that features such as live chat, email, and phone contacts are on the appropriate pages to give your prospective customers the extra push that they need.
5. Build Long Term Relationships
Once you have a customer, that person is very valuable to your business. Think about how you'll continue to produce the exceptional content and excellent customer service that your customers enjoy, and let your long term customers know how much you love them with a love token every now and then.
6. Bragging Rights
Once you have a wonderful relationship, it's awfully nice if that person goes on and on about you to their friends. Give your customers an opportunity to say good things about you. Quote them on your site, and provide opportunities for them to share about your business on social media.
If you've been looking for a lasting relationship with your leads but you just can't seem to make it work, contact Digital Inbound today. Our savvy inbound marketing team can help you woo new customers.
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