Many believe that with all the new software based on content marketing and inbound marketing, that cold calling is a thing of the past. The real questions are: Can either bring down the cost of acquiring a qualified lead? Are the leads better using one method or the other, as measured by the close rate by the same set of salespeople? Can the cost of either be justified based on the worth of a new client and the cost to get and work the lead generated? Finding the definitive answer to this will go a long way in determining which of these techniques a company should adopt.
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Topics:
social media marketing,
inbound marketing,
content marketing,
Google+,
SEO,
leads,
traffic
Generating traffic to your website is but a crucial first step to establishing a steady stream of paying customers. Traffic alone, especially for a B2B company, is not enough. Both SEOs and online marketers agree that the challenge in the post-Penguin world of search engine marketing is lead conversion. It’s a daunting yet very rewarding process. That’s why many would go to great lengths to convert traffic into leads or visitors into repeat buyers.
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Topics:
inbound marketing,
content marketing,
conversion architecture,
SEO,
leads,
traffic
Key elements for organic search optimization
Every Internet content provider wants to appear on the first results page of every search engine. Fighting your way to the top is a complicated process, but one important weapon in your SEO arsenal is the way you tag your content.
Tagged Content
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Topics:
content marketing,
SEO,
search optimization,
optimized page,
traffic
Stay Competitive in Search Marketing
Every Internet content provider wants to appear on the first results page of every search engine and beat their competition. Fighting your way to the top is a complicated process, but one important weapon in your SEO arsenal is the way you tag your content. As part of our digital inbound marketing plans we use a competitive analysis, and we examine how well the competitive is using some important tags.
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Topics:
SEO,
long tail phrases,
traffic
The Chemistry Formula for Search Engine Optimization
Danny Sullivan and his crew at Search Engine Land have created a chart that begins to explain the complexities of Search Engine Optimization.
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Topics:
inbound marketing,
content marketing,
marketing plan,
SEO,
traffic
