Digital Inbound Marketing Blog

Internet Leads Generation & Conversion Analysis

Posted by David C Aaronson

Jul 9, 2012 1:24:00 PM

Converting Website Traffic-to-Leads

Generating leads through the Internet is very cost effectiveThere are several important considerations when it comes to marketing your business effectively. The drive to get more traffic, while ever-present, should be followed by increasing the conversion rates of each source of traffic. In the interest of maximizing the amount of time and money spent on this aspect of your marketing campaign, you need to make sure you're getting an acceptable number of viable leads from this traffic. After all; if the metrics you use to help you analyze leads suggest that certain sources providing all that supposedly optimized traffic aren't producing, then you might as well classify that entire portion of your program as un-targeted traffic, which has inherently lower conversion rates. Sometimes, using long-tail keywords (if you’re going for search engine optimized content) or PPC campaigns and simply letting the system run isn’t enough; you have to institute a program that helps you analyze leads to see which tactics are working best, so you can try and mold your other sources of traffic to obtain the same outcome.

Review Analytics to Increase Visitor-to-Lead Conversion Rates

One of the best ways to track your Internet leads is through the use of Google Analytics. The HubSpot platform can even gauge the probability of a lead being turned into an actual conversion.  

  • The primary consideration is to find your most visited page. Independently of the specifics of your niche, this will likely be content that remains relevant and isn’t dated; for example, a ‘How To’ blog post on some aspect of everyday life that's fresh in peoples’ minds.

  • Do you have a call-to-action for a product on that page? In order to effectively analyze leads, you will probably need one. 

  • Does the number of leads correspond to the industry standard for a product like or similar to yours? If under, then ask yourself at what point does your audience exit the sales conversion funnel using the analytics; then make the necessary corrections.

  • Thoroughly analyze leads on your top performing page by looking at metrics like time-on-page, sources from which your visitors are landing on that page.  

  • Are the conversion funnels similar to the successful template? Even if one of them is geared towards social media marketing, and the other towards content marketing, you can apply aspects of the success of one to the other. 

  • After you analyze leads, sometimes the simplest way to reproduce success is to simply make more pages like your top performing content. 

  • Use various online resources, as well as an assessment of the keywords that are drawing visitors to that page, and expand on the topic; especially to incorporate updates and important new thoughts. 

  • The web is a dynamic place, after all, and you should take advantage of this to produce more, relevant content. In time, this can drastically scale your lead generation numbers upward.  

  • After you analyze leads, you can opt to add information to your best page, instead of writing several similar but tangential ones. Dust it off, and actively optimize it like it’s a new post; 

    • Pitch it to your social media network – choose the right time to do this – and build backlinks to it. After all; it worked quite well for you once, right?  

Treat Your Website as Dynamic Content

With the frequent updates to the search engines, the best way to stay abreast of your competition is with a multi-tiered, holistic approach. If you analyze Internet leads, then you don’t have to stumble on exactly which SEO technique is working best by accident; you will be taking a proactive, top-The Internet can be used to find business leadsdown approach where whatever is working will readily come into full view. Optimization is nothing if not a dynamic process, itself; but one thing that will always remain the same is the effect of timely and informative content, which is the first step towards generating a viable lead conversion funnel. Analyze leads in order to stay one step ahead; or at least, no more than one step behind, the search engines and effects of social media. See

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Topics: inbound marketing, web presence, leads, traffic