Digital Inbound Marketing Blog

How to Generate Internet Leads to Drive Sales

Posted by David C Aaronson

Apr 6, 2016 5:00:00 PM

Internet leads

Using social media can help bring in new customers.

Inbound marketing helps business owners build a strategy to bring in new business, and many companies take advantage of marketing geared toward social media and search engine optimization to do so. However, business owners who have not taken advantage of inbound marketing Internet leads may want to find out how it works to help increase leads and resulting sales by making use of this strategy.

How Marketing Has Changed

In older days, business marketing was done through various media such as newspaper ads, television, radio, even ads in movie theaters between shows. However, getting the business name known in order to draw more customers has changed with the invention of the Internet. By targeting a specific audience through the use of social media, blogging, videos, webinars and other tactics, businesses can draw customers and widen their customer base to grow the business. That, in turn, increases profits.

Starting By Building a Strategy

You start by setting a goal of how many leads you want to generate in a certain amount of time and identifying your market. The next step is to locate people who would be interested in your company, and make up a list of links. Some good spots to start are LinkedIn to find groups that would be interested in your business, social networks and interest groups.

Look for Questions People Are Asking

Make a list of questions that relate to your business and that people are asking around the Internet. This is how you are going to attract new customers to your business.

Internet leads

Adding a relevant blog can lead to new followers.

Use Keywords and Content Strategy

In order to ratchet up your company's ranking in search engine pages, it is important to understand what searchers are looking for and how they are looking. The words they use are keywords. Incorporating the keywords used in a search into your content ensures that your company will pop up whenever someone does a search. Being higher in search ranks is important.

Make Up an Editorial Calendar

Using an editorial calendar to plan out when you are going to post blogs and on what subjects is a good idea. However, keep in mind that content that is well-written and answers questions that potential clients are asking that concern your line of business is how you draw traffic to your website. You also want to schedule and regularly change your content to keep drawing those followers and add others. While you may start out thinking that multiple posts each day is a good idea, this may be difficult to do and keep up the quality of the articles.

Expand Your Presence on the Internet

Promoting your content across the Web helps get your business known faster and draws new followers who can turn into clients. Facebook, LinkedIn, Twitter and other websites are a fast way to get noticed and shared with others, further expanding your presence. For those who don't have the time or know how to promote their content, there are companies that do it for you such as Digital Inbound.

Generating Internet Leads

To find out how your website it doing compared to other similar sites, you can Request a free Website Competitive Analysis report. By generating Internet leads using resources found on the Net, you've entered into digital marketing, which can result in increased followers and sales if done correctly. While it may seem like a great deal of work, the results can be worthwhile and help your business grow.

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Topics: leads