Influence marketing is likely to be a popular topic in conferences and boardrooms this year. That's largely because influence marketing is seen as a key driver of new business leads in 2017.
The impact is heady. A mention by the right influential person of your company in a blog or tweet or a post on a LinkedIn of Facebook feed can drive massive numbers of internet leads to your site.
Influencers are active participants on social media or in the blogosphere. They have large numbers of followers usually and specialize in niche areas.