Digital Inbound Marketing Blog

The 10 Most Important Social Media Tools for 2014

Posted by David C Aaronson

Jan 9, 2014 4:58:00 PM

With the New Year upon us, many companies are working out their marketing campaigns and budgets, keeping the latest trends in content marketing and SEO in mind. As you consider promotion strategies for your business, check out the 10 most important social media tools for 2014.

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Topics: social media marketing, social media, social media tools

Cold Calling v Inbound Marketing. Is either worth the cost?

Posted by David C Aaronson

Jan 28, 2013 3:44:00 PM

Many believe that with all the new software based on content marketing and inbound marketing, that cold calling is a thing of the past. The real questions are:  Can either bring down the cost of acquiring a qualified lead?  Are the leads better using one method or the other, as  measured by the close rate by the same set of salespeople?  Can the cost of either be justified based on the worth of a new client and the cost to get and work the lead generated?  Finding the definitive answer to this will go a long way in determining which of these techniques a company should adopt.  

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Topics: social media marketing, inbound marketing, content marketing, Google+, SEO, leads, traffic

Why Use Social Media Marketing

Posted by David C Aaronson

Dec 9, 2012 5:56:00 PM

Businesses today are turning to a somewhat new trend in advertising, more frequently than not businesses are looking for new ways to reach a broader spectrum of people in their marketing tactics. One of these ways to push the information out there is through social media marketing, it has become a fast and innovative way to get your products or services out there. Companies all over the internet are springing up with different and fresh ways to help you figure out which social media marketing avenues are best for you and your company.

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Topics: social media marketing, social media, Social Networks, Social Technology

Social Technology - Quick Overview

Posted by David C Aaronson

Aug 21, 2012 9:48:00 PM

I saw an article in the Los Angeles times stating that the US government intelligence community is turning to "crowdsourcing" predictions among its experts in order to create better predictions of turmoil around the world.  It says it helps make decisions about where to concentrate more intelligence gathering, based on the crowdsourced predictions.

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Topics: social media marketing, social media, content marketing, Social Networks, Social Technology

Perfectly Optimized Page for Top Search Engine Ranking

Posted by David C Aaronson

Dec 16, 2011 3:03:00 PM

The Perfect SEO Page

First of all, Google tells us exactly what it is looking for.  Here are the Google guidelines for good content.  But, what we need to do is translate that into actionable steps.  Here is an example of what we want to create for a page.

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Topics: social media marketing, content marketing, long tail phrases, traffic

Infographic explaining Inbound Marketing

Posted by David C Aaronson

Dec 6, 2011 9:25:00 PM

A fabulous infographic by Voltier Digital.  I just could resist posting this.  And if this really knocks youir socks off, at the end it gives directons on how to create youir own!  Enjoy!

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Topics: social media marketing, social media, inbound marketing, content marketing, traffic