Digital Inbound Marketing Blog

How to Craft a Killer Facebook Post

Posted by David C Aaronson

Mar 22, 2016 4:00:00 PM

What's your social face? You want to be engaged on social media, but the way in which you engage with your current and prospective customers varies from venue to venue. If you'd like to turn your Facebook account from a sleepy place to a social media party, here's how to maximize your engagement.

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Topics: social media

How Much Does Online Marketing Cost?

Posted by David C Aaronson

May 22, 2014 2:48:00 PM

As with any significant investment, a company’s marketing budget should be carefully managed and tracked to account for:

  • Cost effectiveness: Cost per lead, Cost per sale ...
  • Success factors such as:# visitor, # leads, # email subscriptions ...
  • Visitor to lead conversion rate
  • Lead to sales conversion rate
However, it’s important to realize that marketing campaigns should be considered an investment in capital rather than an operating expenditure or some other overhead cost. There is no flat answer for every company, so bear in mind a few considerations when asking the question, “how much does online marketing cost?”
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Topics: social media marketing, social media, content marketing, marketing plan, traffic

The 10 Most Important Social Media Tools for 2014

Posted by David C Aaronson

Jan 9, 2014 4:58:00 PM

With the New Year upon us, many companies are working out their marketing campaigns and budgets, keeping the latest trends in content marketing and SEO in mind. As you consider promotion strategies for your business, check out the 10 most important social media tools for 2014.

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Topics: social media marketing, social media, social media tools

5 Ways Inbound Tactics Help With Marketing A Service Business

Posted by David C Aaronson

Sep 26, 2013 6:19:00 PM

A common question we get about how inbound marketing works is how it works with marketing a service business.

It makes sense that this question would come up, as some service businesses tend to be a little less internet savvy as other industries, but that doesn't make online marketing work any less for them. 

Does inbound marketing work with service businesses? Absolutely!

In fact many B2B and B2C service businesses have active Hubspot accounts, because they understand the importance of content marketing, persona targeting and sales funnels.

What are some of the real benefits these companies see? 

Sharing Your Expertise- When you sell a service, you have to also sell the fact that you know enough about the industry  to be able to support the fact that you know what you are doing. Inbound marketing helps this because you quickly fill your website with articles and blog posts that support your expertise.

Each piece shows the visitor you know what you are talking about, and can answer their questions with the right answers and the confidence.

Easily Accessible Frequently Asked Questions- Selling a service guarantees someone will have questions to ask. What better way than your website to give them the answer. Not only can they easily access a frequently asked questions page, but it will cut down the time you focus on customer service to answer these questions individually.

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Topics: social media, service marketing, traffic

The Basics of Inbound Marketing- What Small Businesses Need to Know

Posted by David C Aaronson

Aug 6, 2013 9:12:00 PM

Inbound Marketing Since the Internet started becoming popular, marketing has continuously changed.

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Topics: social media, inbound marketing, landing pages, web presence, SEO, traffic

Why Use Social Media Marketing

Posted by David C Aaronson

Dec 9, 2012 5:56:00 PM

Businesses today are turning to a somewhat new trend in advertising, more frequently than not businesses are looking for new ways to reach a broader spectrum of people in their marketing tactics. One of these ways to push the information out there is through social media marketing, it has become a fast and innovative way to get your products or services out there. Companies all over the internet are springing up with different and fresh ways to help you figure out which social media marketing avenues are best for you and your company.

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Topics: social media marketing, social media, Social Networks, Social Technology