Digital Inbound Marketing Blog

As with any significant investment, a company’s marketing budget should be carefully managed and tracked to account for:

• Cost effectiveness: Cost per lead, Cost per sale ...
• Success factors such as:# visitor, # leads, # email subscriptions ...
• Visitor to lead conversion rate
• Lead to sales conversion rate

However, it’s important to realize that marketing campaigns should be considered an investment in capital rather than an operating expenditure or some other overhead cost. There is no flat answer for every company, so bear in mind a few considerations when asking the question, “how much does online marketing cost?”

Topics: social media marketing, social media, content marketing, marketing plan, traffic

Have you hired the best marketing consultant firm for your company?

Topics: marketing consultant firms, marketing plan, success, traffic

With thousands of marketing agencies all over the country, it’s both difficult to choose a service and confusing to decide what you need.

Topics: web presence, marketing plan, local marketing service, traffic

A common question we get about how inbound marketing works is how it works with marketing a service business.

It makes sense that this question would come up, as some service businesses tend to be a little less internet savvy as other industries, but that doesn't make online marketing work any less for them. 

Does inbound marketing work with service businesses? Absolutely!

In fact many B2B and B2C service businesses have active Hubspot accounts, because they understand the importance of content marketing, persona targeting and sales funnels.

What are some of the real benefits these companies see? 

Sharing Your Expertise- When you sell a service, you have to also sell the fact that you know enough about the industry  to be able to support the fact that you know what you are doing. Inbound marketing helps this because you quickly fill your website with articles and blog posts that support your expertise.

Each piece shows the visitor you know what you are talking about, and can answer their questions with the right answers and the confidence.

Easily Accessible Frequently Asked Questions- Selling a service guarantees someone will have questions to ask. What better way than your website to give them the answer. Not only can they easily access a frequently asked questions page, but it will cut down the time you focus on customer service to answer these questions individually.

Topics: social media, service marketing, traffic

Internet Success

Using the internet for purposes of search marketing probably forms the base of your advertising plan in this day and age; especially since it outstrips every older form (television commercials, billboard advertisements, telemarketing cold calls), given the massive migration of consumers to cyber space. It’s greatest potential lies in the simple fact that more and more new people will be searching for the same keywords for which you have successfully optimized your business website, and so will be added to a growing customer base; the percentage that actually sticks depends on two search marketing factors: the quality of your content, and the degree of your sites optimization.

Topics: SEO, search optimization, traffic

Inbound Marketing Since the Internet started becoming popular, marketing has continuously changed.

Topics: social media, inbound marketing, landing pages, web presence, SEO, traffic