Digital Inbound Marketing Blog

With 4.67 billion pages online, it's no wonder that a number of online publishers, digital marketing agencies, and online marketing professionals, are somewhat overwhelmed with the speed of content creation. In fact, according to ACI Information Group, Google handles over 4 million online searches every single minute (of course this number just keeps growing). So, does this mean that reaching a portion of the 2.5 billion global internet users is next to impossible? Actually, no, it doesn't.

There is literally a smorgasbord of free online marketing tools that can help you propagate your company's message, while also simplifying how your marketing team measures the performance of individual marketing campaigns. Most are easy-to-use, easy-to-track and just as easy-to-implement. So, what are some of these free online marketing tools that can help you save valuable time?

You're on vacation, but does this mean that your business is going to relax as well? When you have a business that operates online, you can't turn off the lights and close up shop. How do you keep your business moving along and bringing in clients when you're out of the office?

Digital marketing has changed the way people sell their products. Outbound marketing such as newspaper ads and mailed advertisements have receded in recent years as social media and email has grown. Marketers know that a majority of individuals in the United States gather product information from the Internet. Businesses provide content marketing on company websites drawing in potential customers. The marketing industry is using new ways to grow an engaged customer base. Learning how to do this is a first step to promoting one's business.

Do you still need to use your cold call sales staff, or are
there other marketing options for your business?

Consistently generating inbound leads with email marketing comes down to increasing the email's open rate and its click-through rate (CTR). However, both of these aforementioned criteria depend entirely upon your ability to infuse the email marketing campaign with attention-grabbing headlines, vivid-imagery and through-provoking content.