Digital Inbound Marketing Blog

The time-honored concept that a proprietary email list is a successful way of generating sales is not new. For a time, email fell out of favor as a marketing strategy as companies chose social media instead. However, a new report speculates that email may still be viable option.

Contrary to popular belief, traffic does not increase website sales. Targeted traffic does. In fact, the more targeted a site's traffic is, the less of it that's needed to make sales. To this end, following are three, often-overlooked, easy ways to drive more targeted traffic to a website or blog.

If the eyes are a window into a person's heart, then a company's internet presence serves a similar purpose. Inbound marketing tools introduce potential customers to businesses with intriguing, informative articles and blogs that answer questions specific to the company's target population. The overriding question is how visitors arrive at the website.

Pinocchio's truthfulness eventually helped him become a real boy. Similarly, authenticity in inbound marketing helps engage visitors by drawing them into a website. By providing visitors with content that is useful and honest, the transition to customer status begins.

Everyone loves a freebie, and the right sort of free information can send visitors flocking to your website. However, you don't need to give everything away. How can you know when it's good to give away a resource and when you should charge for it?

More and more website traffic is driven by mobile users; Pew reports that significant numbers of users have smartphones as their only means of online access. A large number of those - as many as 60%, according to the Mobile Path-to-Purchase Report - use only mobile devices for purchasing. Because this usage will only grow, mobile users should be at the front of your mind when you develop your content marketing strategy.