Digital Inbound Marketing Blog

Do you still need to use your cold call sales staff, or are
there other marketing options for your business?

Consistently generating inbound leads with email marketing comes down to increasing the email's open rate and its click-through rate (CTR). However, both of these aforementioned criteria depend entirely upon your ability to infuse the email marketing campaign with attention-grabbing headlines, vivid-imagery and through-provoking content.

The time-honored concept that a proprietary email list is a successful way of generating sales is not new. For a time, email fell out of favor as a marketing strategy as companies chose social media instead. However, a new report speculates that email may still be viable option.

Contrary to popular belief, traffic does not increase website sales. Targeted traffic does. In fact, the more targeted a site's traffic is, the less of it that's needed to make sales. To this end, following are three, often-overlooked, easy ways to drive more targeted traffic to a website or blog.

If the eyes are a window into a person's heart, then a company's internet presence serves a similar purpose. Inbound marketing tools introduce potential customers to businesses with intriguing, informative articles and blogs that answer questions specific to the company's target population. The overriding question is how visitors arrive at the website.

Pinocchio's truthfulness eventually helped him become a real boy. Similarly, authenticity in inbound marketing helps engage visitors by drawing them into a website. By providing visitors with content that is useful and honest, the transition to customer status begins.