Digital Inbound Marketing Blog

In many industries, it's a struggle to reach the top. The same goes for web content. How does top content move through the rest and end up on the top of the list for major search engines such as Google? Gone are the days of articles jam-packed with content that's written for search engines but not for people. Today, you need a fine balance of authoritative content that performs well to help you reach the top. 

Topics: traffic

Anyone who has ever ventured into the world of internet dating knows that an attractive picture gets noticed. But anyone who has ever gone on a blind date based entirely on a photo also knows that a lot more ultimately goes into how appealing a person is than how he/she looks in in a selfie. The same goes for inbound marketing. If you're hoping to engage and retain consumers, your success or failure is determined by a number of different, dynamic factors. Read on to learn five essential inbound marketing strategies.

The art of luring can be tricky to master.

Topics: inbound marketing

How Closed Loop Marketing Works

Marketing jargon can seem intimidating, but the basic concepts are usually easy to grasp. For example, you might be wondering, “What is closed loop marketing?”

Closed loop marketing takes every site visitor, tracks them as a lead and a customer. This is what we mean by “closing the loop” between marketing and sales. It’s the standard by which marketers can evaluate the success of their campaigns.

When it comes to your own sales, you can use the following method to get the best return on your marketing campaign.

Topics: hubspot partner los angeles, Closed Loop Marketing

The science of the human mind tells us for a marketing message to be understood, we need to first hear or see it 6 times before we understand that message is being targeted to us. It then takes another 6 impressions for us to receive and acknowledge each message.

So while you may feel that advertisers who repeat a message several times during a broadcast are wasting money,  they are in fact aptly applying their understanding of psychology and human behavior.

Topics: inbound marketing, inbound marketing los angeles, content marketing, conversion architecture, digital inbound los angeles, leads, traffic

Once visitors get to your website, you want to get their attention by making sure you are using a good headline. We covered this when discussing business blogging using Hubspot in the last post.

Topics: inbound marketing los angeles, HubSpot Tips, content marketing, conversion architecture, traffic

As with any significant investment, a company’s marketing budget should be carefully managed and tracked to account for:

• Cost effectiveness: Cost per lead, Cost per sale ...
• Success factors such as:# visitor, # leads, # email subscriptions ...
• Visitor to lead conversion rate
• Lead to sales conversion rate

However, it’s important to realize that marketing campaigns should be considered an investment in capital rather than an operating expenditure or some other overhead cost. There is no flat answer for every company, so bear in mind a few considerations when asking the question, “how much does online marketing cost?”

Topics: social media marketing, social media, content marketing, marketing plan, traffic