Digital Inbound Marketing Blog

Have you heard about Facebook's Instant Articles feature? It represents a big opportunity for advertisers and those looking to establish or underscore a brand.

Does your company make a good first impression? When it comes to marketing your products and services, first impressions aren't all about bow ties and flowers. Your site boasts a simple but impressive design, and it's easy to use. Could you do more? Yes! You can make a splash with a potential customer by personalizing their experience, so they get the information they need and feel inspired to purchase your product. 

Your landing page should be straightforward
and easy to understand.

The web is full of words. You probably spend a large part of your day moving through these words. From emails to articles, the amount of text we work through can feel overwhelming at times. That's why it's so important to ensure that your landing page gets to the point quickly and clearly. Make sure that your landing page avoids these four problems, or you could lose inbound leads.

Use word of mouth to build community locally and online.

Have you resolved to create an effective inbound marketing strategy this year? Inbound marketing is different from traditional advertising. When you're bringing in business with inbound marketing, you find ways to draw your customers into your business through superior content and connections. How can you invite new customers to your business this year? 

Is your company a hub for activity? If you're looking for business leads, try using HubSpot to generate new leads. This well-respectedmarketing firm helps businesses grow by creating a hub for all of the tools that you need to draw in your customers.