Digital Inbound Marketing Blog

Inbound Marketing Since the Internet started becoming popular, marketing has continuously changed.

Topics: social media, inbound marketing, landing pages, web presence, SEO, traffic

If you have a business, you want people to find it, right? 

You want them to connect with you online, read the information, and call you to place an order, right? 

Topics: content marketing, web presence, marketing plan, traffic

Walk down a busy street. Ride a city bus, subway or train for a few stops. You'll see cell phones, tablets and notebook computers, used by people surfing the Internet, juggling social media sites, answering their emails, watching videos. This is their world, and you can be part of it. Maybe you already are.

It's great to have history, impressive products and a top-notch business plan, but none of these things jacks up your Web presence. That's a whole different kind of strategy, and it's just as important as your business plan. Maximizing your Web presence across all platforms will bring you more and younger consumers who will spread the word to others in their social networks. That's a ripple you can ride to better brand recognition and more sales.

Web Presence in Social Media

Topics: inbound marketing, content marketing, conversion architecture, web presence

I presented this talk at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan.

Topics: content marketing, conversion architecture, web presence, leads

Many believe that with all the new software based on content marketing and inbound marketing, that cold calling is a thing of the past. The real questions are:  Can either bring down the cost of acquiring a qualified lead?  Are the leads better using one method or the other, as  measured by the close rate by the same set of salespeople?  Can the cost of either be justified based on the worth of a new client and the cost to get and work the lead generated?  Finding the definitive answer to this will go a long way in determining which of these techniques a company should adopt.  

Topics: social media marketing, inbound marketing, content marketing, Google+, SEO, leads, traffic

Businesses today are turning to a somewhat new trend in advertising, more frequently than not businesses are looking for new ways to reach a broader spectrum of people in their marketing tactics. One of these ways to push the information out there is through social media marketing, it has become a fast and innovative way to get your products or services out there. Companies all over the internet are springing up with different and fresh ways to help you figure out which social media marketing avenues are best for you and your company.

Topics: social media marketing, social media, Social Networks, Social Technology