Oct 30, 2012 1:03:00 PM
Generating traffic to your website is but a crucial first step to establishing a steady stream of paying customers. Traffic alone, especially for a B2B company, is not enough. Both SEOs and online marketers agree that the challenge in the post-Penguin world of search engine marketing is lead conversion. It’s a daunting yet very rewarding process. That’s why many would go to great lengths to convert traffic into leads or visitors into repeat buyers.
Topics: inbound marketing, content marketing, conversion architecture, SEO, leads, traffic
Oct 23, 2012 3:58:00 PM
Content marketing involves creation and distribution of relevant, valuable, engaging and riveting content that will be of interest to your particular target market. Content marketing is critical to supporting your sales process. Competition for time and attention of your prospects is ever increasing. Generating powerful and convincing messaging has never been more vital. Inbound marketing practices have repeatedly proven to lower the cost of lead generation by nearly 50 percent over the conventional outbound marketing.
The increasing value of content in online marketing is closely matched by the rising competition for time and attention of prospects. Statistics reveal that every minute attracts nearly:
Topics: inbound marketing, content marketing, leads
Aug 21, 2012 9:48:00 PM
I saw an article in the Los Angeles times stating that the US government intelligence community is turning to "crowdsourcing" predictions among its experts in order to create better predictions of turmoil around the world. It says it helps make decisions about where to concentrate more intelligence gathering, based on the crowdsourced predictions.
Topics: social media marketing, social media, content marketing, Social Networks, Social Technology
Aug 10, 2012 1:50:00 PM
Every Internet content provider wants to appear on the first results page of every search engine. Fighting your way to the top is a complicated process, but one important weapon in your SEO arsenal is the way you tag your content.
Tagged ContentTopics: content marketing, SEO, search optimization, optimized page, traffic
Jul 9, 2012 1:24:00 PM
Converting Website Traffic-to-Leads
There are several important considerations when it comes to marketing your business effectively. The drive to get more traffic, while ever-present, should be followed by increasing the conversion rates of each source of traffic. In the interest of maximizing the amount of time and money spent on this aspect of your marketing campaign, you need to make sure you're getting an acceptable number of viable leads from this traffic. After all; if the metrics you use to help you analyze leads suggest that certain sources providing all that supposedly optimized traffic aren't producing, then you might as well classify that entire portion of your program as un-targeted traffic, which has inherently lower conversion rates. Sometimes, using long-tail keywords (if you’re going for search engine optimized content) or PPC campaigns and simply letting the system run isn’t enough; you have to institute a program that helps you analyze leads to see which tactics are working best, so you can try and mold your other sources of traffic to obtain the same outcome.
Topics: inbound marketing, web presence, leads, traffic
Jan 9, 2012 10:56:00 PM
Having a disciplined strategy of building inbound links to your website is just like making deposits into the emotional bank account of a loved one. Google and the other search engines give your website attention only if you give your website attention. Putting it another way, by adding content on a regular basis and building inbound links to your site, the search engines spiders will stay interested, visit your site more often to index your pages and consequently reward you with higher rankings. And we all know that higher rankings leads to more traffic. This can be an important part of your inbound marketing plan
Topics: Link Building, traffic
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