Jan 8, 2012 12:43:00 PM
Every Internet content provider wants to appear on the first results page of every search engine and beat their competition. Fighting your way to the top is a complicated process, but one important weapon in your SEO arsenal is the way you tag your content. As part of our digital inbound marketing plans we use a competitive analysis, and we examine how well the competitive is using some important tags.
Topics: SEO, long tail phrases, traffic
Jan 2, 2012 10:07:00 PM
I just attended an excellent webinar on mobile marketing. It was hosted by Jamie Turner (www.60SecondMarketer.com). He presented his 70+ slides like a maestro conducting a world-class orchestra. He was promoting his new book titled "Go Mobile" co-written with Jeanne Hopkins, Director of Marketing at Hubspot. (click here for more info about "Go Mobile"). If the book is anything like the webinar content then it is a must read for anyone working with digital marketing.
Topics: social media, mobile websites, mobile marketing
Dec 27, 2011 7:54:00 AM
Danny Sullivan and his crew at Search Engine Land have created a chart that begins to explain the complexities of Search Engine Optimization.
Topics: inbound marketing, content marketing, marketing plan, SEO, traffic
Dec 16, 2011 3:03:00 PM
First of all, Google tells us exactly what it is looking for. Here are the Google guidelines for good content. But, what we need to do is translate that into actionable steps. Here is an example of what we want to create for a page.
Topics: social media marketing, content marketing, long tail phrases, traffic
Dec 14, 2011 12:54:00 PM
Mobile devises are becoming a bigger part of our lives. We are all consumers and since smartphones are now able to tell us where we are and what business are close-by, there is an opportunity, particularly, for retail business owners to take advantage of mobile marketing. A growing number of mobile users want to receive location-specific advertising and location-based coupons.
Topics: mobile websites, mobile marketing
Dec 6, 2011 9:25:00 PM
A fabulous infographic by Voltier Digital. I just could resist posting this. And if this really knocks youir socks off, at the end it gives directons on how to create youir own! Enjoy!
Topics: social media marketing, social media, inbound marketing, content marketing, traffic
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