Aug 10, 2012, 1:50:00 PM
Every Internet content provider wants to appear on the first results page of every search engine. Fighting your way to the top is a complicated process, but one important weapon in your SEO arsenal is the way you tag your content.
Tagged ContentTopics: content marketing, SEO, search optimization, optimized page, traffic
Jul 9, 2012, 1:24:00 PM
Converting Website Traffic-to-Leads
There are several important considerations when it comes to marketing your business effectively. The drive to get more traffic, while ever-present, should be followed by increasing the conversion rates of each source of traffic. In the interest of maximizing the amount of time and money spent on this aspect of your marketing campaign, you need to make sure you're getting an acceptable number of viable leads from this traffic. After all; if the metrics you use to help you analyze leads suggest that certain sources providing all that supposedly optimized traffic aren't producing, then you might as well classify that entire portion of your program as un-targeted traffic, which has inherently lower conversion rates. Sometimes, using long-tail keywords (if you’re going for search engine optimized content) or PPC campaigns and simply letting the system run isn’t enough; you have to institute a program that helps you analyze leads to see which tactics are working best, so you can try and mold your other sources of traffic to obtain the same outcome.
Topics: inbound marketing, web presence, leads, traffic
Jan 9, 2012, 10:56:00 PM
Having a disciplined strategy of building inbound links to your website is just like making deposits into the emotional bank account of a loved one. Google and the other search engines give your website attention only if you give your website attention. Putting it another way, by adding content on a regular basis and building inbound links to your site, the search engines spiders will stay interested, visit your site more often to index your pages and consequently reward you with higher rankings. And we all know that higher rankings leads to more traffic. This can be an important part of your inbound marketing plan
Topics: Link Building, traffic
Jan 8, 2012, 12:43:00 PM
Every Internet content provider wants to appear on the first results page of every search engine and beat their competition. Fighting your way to the top is a complicated process, but one important weapon in your SEO arsenal is the way you tag your content. As part of our digital inbound marketing plans we use a competitive analysis, and we examine how well the competitive is using some important tags.
Topics: SEO, long tail phrases, traffic
Jan 2, 2012, 10:07:00 PM
I just attended an excellent webinar on mobile marketing. It was hosted by Jamie Turner (www.60SecondMarketer.com). He presented his 70+ slides like a maestro conducting a world-class orchestra. He was promoting his new book titled "Go Mobile" co-written with Jeanne Hopkins, Director of Marketing at Hubspot. (click here for more info about "Go Mobile"). If the book is anything like the webinar content then it is a must read for anyone working with digital marketing.
Topics: social media, mobile websites, mobile marketing
Dec 27, 2011, 7:54:00 AM
Danny Sullivan and his crew at Search Engine Land have created a chart that begins to explain the complexities of Search Engine Optimization.
Topics: inbound marketing, content marketing, marketing plan, SEO, traffic
Digital Inbound
Los Angeles, CA 90005
Phone: 323.205.5498
info@digitalinbound.com
#BlackLivesMatter