Digital Inbound Marketing Blog

I presented this talk at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan.

Many believe that with all the new software based on content marketing and inbound marketing, that cold calling is a thing of the past. The real questions are:  Can either bring down the cost of acquiring a qualified lead?  Are the leads better using one method or the other, as  measured by the close rate by the same set of salespeople?  Can the cost of either be justified based on the worth of a new client and the cost to get and work the lead generated?  Finding the definitive answer to this will go a long way in determining which of these techniques a company should adopt.  

Businesses today are turning to a somewhat new trend in advertising, more frequently than not businesses are looking for new ways to reach a broader spectrum of people in their marketing tactics. One of these ways to push the information out there is through social media marketing, it has become a fast and innovative way to get your products or services out there. Companies all over the internet are springing up with different and fresh ways to help you figure out which social media marketing avenues are best for you and your company.

Generating traffic to your website is but a crucial first step to establishing a steady stream of paying customers. Traffic alone, especially for a B2B company, is not enough. Both SEOs and online marketers agree that the challenge in the post-Penguin world of search engine marketing is lead conversion. It’s a daunting yet very rewarding process. That’s why many would go to great lengths to convert traffic into leads or visitors into repeat buyers.

Content marketing involves creation and distribution of relevant, valuable, engaging and riveting content that will be of interest to your particular target market. Content marketing is critical to supporting your sales process. Competition for time and attention of your prospects is ever increasing. Generating powerful and convincing messaging has never been more vital. Inbound marketing practices have repeatedly proven to lower the cost of lead generation by nearly 50 percent over the conventional outbound marketing.

The increasing value of content in online marketing is closely matched by the rising competition for time and attention of prospects. Statistics reveal that every minute attracts nearly:

• 3000 photo uploads
• 1.3 million video views on YouTube
• 100000 tweets
• 2 million Google search queries
• Over 200 million emails and
• 6 million Facebook logins.