Digital Inbound Marketing Blog

Dan works with tech companies to shorten sales cycles and win more red-hot leads with engaging content at B2BLeadGuy.com. We had a chance to sit down with Dan and chat about business-to-business marketing techniques like case studies, thought leadership content, and drip email marketing.

You research, write, and promote exceptional content. Ultimately, your goal is to draw in leads and to turn them into customers. You hope that over time, your content will be one of your best sales pitches, helping your customers understand your business and deepening their connection with you. While it's ideal to have your content lead to a customer conversion, it's also fine to have those who never become a customer consume your content as well.

Anyone who's ever sent an email has probably had the occasional pang of regret. Whether it's an angry email, one with a glaring inaccuracy, or one with a serious spelling error, sometimes you'd like to turn back time and bring that email back into your Drafts folder. If you're a Gmail user, you can. Gmail now offers a feature that allows you to unsend a message.

HubSpot: It's an amazing way to kickstart your marketing or build upon a successful digital marketing plan. In fact, HubSpot invented the term inbound marketing. The HubSpot platform has a huge array of features that suit businesses large and small, but for new users, that can be a downfall. It has so many features that it can be overwhelming. What can your business do to get the most out of HubSpot?

Every marketer knows about the importance of generating high quality content. It's well-understood that well-written and interesting content engages an audience and plays a vital role in generating targeted traffic. However, what does quality content actually entail? Is it merely creating content for content's sake, or should content creation be more analytical, more purposeful and more focused?

Over years of research and experience, HubSpot recognizes the value of inbound marketing - and it far outstrips the performance of traditional outbound approaches. If you're ready to scale your business to meet the demands of your industry, consider working with a digital marketing agency to accomplish these six essential goals.