Digital Inbound Marketing Blog

Low conversions, lackluster sales, and lost customers all indicate the lack of a viable marketing strategy. If your business needs a marketing makeover, return to the basics of effective inbound marketing with these simple strategies.

In an era of social media, e-mail marketing, and text messages, business owners and marketers frequently forget the value of face-to-face interaction. Corporate executives still strike deals on the golf course and in fancy restaurants - and for good reason. Face time remains essential to the healthy development of a brand.

From photographs of cats to Super Bowl commercials, viral content has become the Holy Grail of digital advertising. By the numbers, however, utilitarian content serves a greater purpose than flash-in-the-pain successes.

Utilitarian content solves a problem, fills a need, or answers a question. It stays relevant long after the latest celebrity ice bucket challenge video fades from the collective virtual memory.

If you want to generate inbound lead, start with data. Statistics and research provide a solid foundation for making important decisions about keywords, SEO, sales copy, and other crucial marketing factors. As long as you use reputable sources like the sites detailed below, you'll create an advantage for your business.

Every time you write a blog post, you click the Publish button and hope it converts readers into customers, draws search engine traffic, and helps spread the word about your products or services. Analytics help you determine whether you're reaching your goals.

How can your company build a better blog? The look of your blog is important, but it's what your blog achieves for your business that's really critical. Your blog is a key to a content markting strategy. If your blog is going stale, here's how to make it work for your business.