Digital Inbound Marketing Blog

How Do You Find Great Content Creators?

Posted by David C Aaronson

Mar 15, 2016 6:00:00 AM



Your business is made up of people and products, and it is also made from excellent content. Combine content that shines with stellar customer service and products, and you have a winning combination. While you've focused your energy on your staff and your products, you might feel a little lost when it comes to finding great content creators. How do you find a content creator who can convey your business message and help your company grow?

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Topics: content marketing

5 Ways to Make Your Content Marketing Connect with Potential Customers

Posted by David C Aaronson

Mar 1, 2016 7:57:14 AM



Hey, you! Is your content calling out to your customers, or does it fall flat? Try these five techniques to help your customers hear your message.

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Topics: content marketing

Why You Should Give Before You Ask

Posted by David C Aaronson

Feb 16, 2016 7:09:00 AM



If it's better to give than to receive, then why do we spend so much time asking people to give to us? Traditional outbound advertising focuses heavily on the ask. While inbound marketing also tries to build up your client list, it does so in a very different way. It's all about giving before you ask. 

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Topics: content marketing, leads

Is Your Blog Yielding Business Leads?

Posted by David C Aaronson

Feb 3, 2016 11:54:00 AM

Are your blogging efforts resulting in many words or in many business leads?

 You have a beautiful blog. It's full of content that gives you a thrill, and you're sure that your readers are enjoying it as well. Is all of that content sending customers your way? If you're struggling to justify the time you put into your blog, these tools will help you see if your current posts are bringing in business leads and may help you refine your approach in the future.

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Topics: content marketing

6 Marketing Tools You Need to Use in 2016

Posted by David C Aaronson

Jan 25, 2016 9:55:00 AM

Manage your email with ease using cloud-based email management systems.



You'd like your company to be a marketing machine, but you're a little rusty. If you're trying to bring in more inbound leads this year, these marketing tools will help get your inbound marketing machinery running smoothly. 
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Topics: content marketing

The Four Inherent Advantages of Pull Marketing

Posted by David C Aaronson

Oct 29, 2015 4:30:00 PM


Provide exceptional client experiences, and news about
your company will spread through word of mouth.


Don't give your clients a shove - instead, draw them in. Instead of using push marketing to bring in leads, find prospective clients through pull marketing. The web is the ideal venue for this marketing technique. 

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Topics: content marketing