Mar 28, 2014 10:00:00 AM
Developing your customer personas is essential for effective online marketing campaigns. The customer persona profile acts as a means of bridging the gap between company and customer, it helps you provide better customer service and it gives insights as to where your target customers are spending time online. It is an excellent lead generation tool because you’ll be asking useful questions as you learn more about your prospects and customers.
Topics: inbound marketing, inbound marketing los angeles, customer personas, leads
Feb 21, 2014 8:33:00 AM
Creating a customer persona is essentially a means of interacting with your prospects so that you’re better able to target your marketing efforts. When done properly, it results in a meeting of the minds between a business and its customers. Building persona composites enables companies to know what prospects need and how to respond to their pain points and fears.
A customer persona is a customer profile developed by marketing teams that want to get to know their audience. The profile gives you insight into the character’s viewpoint and the ability to see things through their eyes. How will this “person” view your product, service, or reputation? Knowing the answer to this question has infinite benefits when it comes to developing a marketing campaign.
Topics: inbound marketing, customer personas
Sep 20, 2013 5:29:00 AM
Have you just started your own business and you need marketing tips for beginners? We are glad to help.
Below we have listed 10 tips we like to share with beginners to help them wrap their minds around effective marketing.
Topics: inbound marketing, content marketing
Sep 10, 2013 8:58:00 AM
Have you ever heard a piece of advice and thought “Well sure, it makes sense, but I just don’t have the time, energy, or knowledge to apply it"? It can’t make that much of a difference, right?”
Topics: inbound marketing, content marketing, conversion architecture, leads
Aug 14, 2013 9:06:00 PM
Content marketing is all the craze right now. Business owners, marketers and freelancers are jumping on board, to write content for websites and blogs, because there are so many benefits to doing so.
Topics: inbound marketing, content marketing, web presence
Aug 6, 2013 9:12:00 PM
Inbound Marketing Since the Internet started becoming popular, marketing has continuously changed.
Topics: social media, inbound marketing, landing pages, web presence, SEO, traffic
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