Digital Inbound Marketing Blog

More and more website traffic is driven by mobile users; Pew reports that significant numbers of users have smartphones as their only means of online access. A large number of those - as many as 60%, according to the Mobile Path-to-Purchase Report - use only mobile devices for purchasing. Because this usage will only grow, mobile users should be at the front of your mind when you develop your content marketing strategy.

Low conversions, lackluster sales, and lost customers all indicate the lack of a viable marketing strategy. If your business needs a marketing makeover, return to the basics of effective inbound marketing with these simple strategies.

In an era of social media, e-mail marketing, and text messages, business owners and marketers frequently forget the value of face-to-face interaction. Corporate executives still strike deals on the golf course and in fancy restaurants - and for good reason. Face time remains essential to the healthy development of a brand.

From photographs of cats to Super Bowl commercials, viral content has become the Holy Grail of digital advertising. By the numbers, however, utilitarian content serves a greater purpose than flash-in-the-pain successes.

Utilitarian content solves a problem, fills a need, or answers a question. It stays relevant long after the latest celebrity ice bucket challenge video fades from the collective virtual memory.

Even in the age of social media and mobile web browsing, consumers still appreciate deliverables. They want to hold something in their virtual hands and feel as though they've received something of value. That's just one way a company newsletter helps generate leads.

Lead generation requires a focused newsletter strategy. Use these tips to make your newsletter work harder for your company each time you click Send.

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Visits and clicks make for impressive metrics, but lead conversion matters most in B2B marketing. If your efforts fail to convert, you might need to focus on more specific marketing strategies and use better tools to succeed.