Hubspot is the top name in inbound marketing. They offer software that gives companies the opportunity to run their own inbound campaigns and there is an endless supply of educational material from Hubspot on how to handle inbound marketing.
Jul 28, 2015 9:48:17 PM
Hubspot is the top name in inbound marketing. They offer software that gives companies the opportunity to run their own inbound campaigns and there is an endless supply of educational material from Hubspot on how to handle inbound marketing.
Jul 23, 2015 5:30:00 PM
Do you want more business to business leads from your website traffic?
Who doesn't? Wouldn't it be great if every visitor to your site filled out a form, and was genuinely interested in your services?
Of course, that probably isn't going to happen. When you look at your analytics you'll see that most of the visitors to your website don't fill out a form or contact you. Chances are they aren't a new visitor, but they haven't seen a lot of your work either, they are somewhere in between a visitor and a lead.
The goal of your website should be to help them along that path and become a lead.
That's where Inbound Marketing comes into play, and further more Hubspot software. We've used Hubspot for quite awhile and enjoy the software.
Topics: inbound marketing, leads
Jul 22, 2015 1:14:08 PM
Inbound marketing is a set of marketing techniques that must all be present to properly work. When steps are missed or not performed properly, the final results can be less than expected.
As your sales funnel gets filled with more and more leads, it’s easy to overlook other tasks, make mistakes and miss important subtleties because you’re busy.
This happens with just about every company that handles their own marketing.
Truthfully, your marketing isn't your expertise (unless you are a marketer), it's more of a necessary evil that has to be done, to make sure you keep getting
Jul 20, 2015 4:34:43 PM
Tired of cold calls? Work on your inbound marketing.
Hello? Are you listening? While cold calling has a long history, it's not a very effective method of generating new business leads. When it comes to drawing prospective customers into your business, inbound marketing has many advantages over traditional cold calling methods.
Topics: inbound marketing, marketing automation, leads
Jul 17, 2015 2:30:00 PM
Acquiring Internet leads for your business via your website is invigorating. When visitors coming to your website are interested in hearing more about what your company can do for them - your customer acquisition strategy is working.
But the excitement that comes from generating business leads often ends when those leads don’t purchase products or services right away. Since the primary focus when launching a website is on getting visitor traffic, making the email marketing process work effectively may get overlooked. Try these 4 ways to Wow new visitors.
Topics: HubSpot Tips, email marketing, leads
Jul 16, 2015 6:23:47 PM
The number of people who use the Internet to research and purchase products or services is growing dramatically. Capturing a target audience relies on providing engaging material. This can be done through thoughtful content, telling that audience that your company not only sells products or provides services but that it is an expert in the field. Another way to do that is to provide webinars.
Topics: leads
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