Digital Inbound Marketing Blog

Inbound marketing is a set of marketing techniques that must all be present to properly work. When steps are missed or not performed properly, the final results can be less than expected.

As your sales funnel gets filled with more and more leads, it’s easy to overlook other tasks, make mistakes and miss important subtleties because you’re busy.

This happens with just about every company that handles their own marketing.

Truthfully, your marketing isn't your expertise (unless you are a marketer), it's more of a necessary evil that has to be done, to make sure you keep getting

Tired of cold calls? Work on your inbound marketing.

 
Hello? Are you listening? While cold calling has a long history, it's not a very effective method of generating new business leads. When it comes to drawing prospective customers into your business, inbound marketing has many advantages over traditional cold calling methods. 

The number of people who use the Internet to research and purchase products or services is growing dramatically. Capturing a target audience relies on providing engaging material. This can be done through thoughtful content, telling that audience that your company not only sells products or provides services but that it is an expert in the field. Another way to do that is to provide webinars.

From far away, an avalanche can be beautiful. When you're right in the middle of it, you can be swept away into an overwhelming and hazardous situation. An avalanche of website traffic can feel similarly overwhelming. While this avalanche may seem amazing in hindsight, you need to prepare so that you're not overwhelmed in the moment.

Have you heard about Facebook's Instant Articles feature? It represents a big opportunity for advertisers and those looking to establish or underscore a brand.