Digital Inbound Marketing Blog

Provide exceptional client experiences, and news about

your company will spread through word of mouth.

Don't give your clients a shove - instead, draw them in. Instead of using push marketing to bring in leads, find prospective clients through pull marketing. The web is the ideal venue for this marketing technique. 

Topics: content marketing

Customer calling: how do you handle your inbound calls?

How do you handle your company's inbound calls? Call management is an important part of your inbound marketing strategy. 

Topics: inbound marketing, inbound marketing mistakes

Is it really true that inbound marketing can almost be considered a free website traffic generator? Well, when you consider how inexpensive it is to generate high-quality content, then yes, it really can be a zero-cost marketing solution. However, they key is to do it properly.

Topics: inbound marketing, traffic

SEO builds your social network.

You have a site for your business, but does it speak to your customers? In this web-based world it's critical to have a strong online presence. You want your site to draw in visitors and make you a respected source in your industry. 

Topics: inbound marketing, content marketing, leads

Do you want more business to business leads from your website traffic?

Who doesn't? Wouldn't it be great if every visitor to your site filled out a form, and was genuinely interested in your services?

Of course, that probably isn't going to happen. When you look at your analytics you'll see that most of the visitors to your website don't fill out a form or contact you. Chances are they aren't a new visitor, but they haven't seen a lot of your work either, they are somewhere in between a visitor and a lead.

The goal of your website should be to help them along that path and become a lead.

That's where Inbound Marketing comes into play, and further more Hubspot software. We've used Hubspot for quite awhile and enjoy the software.

Topics: inbound marketing, leads