Digital Inbound Marketing Blog

Creating a customer persona is essentially a means of interacting with your prospects so that you’re better able to target your marketing efforts. When done properly, it results in a meeting of the minds between a business and its customers. Building persona composites enables companies to know what prospects need and how to respond to their pain points and fears.

A customer persona is a customer profile developed by marketing teams that want to get to know their audience. The profile gives you insight into the character’s viewpoint and the ability to see things through their eyes. How will this “person” view your product, service, or reputation? Knowing the answer to this question has infinite benefits when it comes to developing a marketing campaign.

Topics: inbound marketing, customer personas

Topics: content marketing

With the New Year upon us, many companies are working out their marketing campaigns and budgets, keeping the latest trends in content marketing and SEO in mind. As you consider promotion strategies for your business, check out the 10 most important social media tools for 2014.

Topics: social media marketing, social media, social media tools

Topics: landing pages, leads

There are several products, services and tools on the market today that promise to make business easier, more lucrative and less time intensive. You might want to try these strategies.

Among so many options it's difficult for a company to make a decision about what is best. They need guidance. They need someone who cares about their success as much as their own success. They need honesty and transparency.

Honesty

Topics: business services, web presence, marketing consultant firms, leads

Have you hired the best marketing consultant firm for your company?

Topics: marketing consultant firms, marketing plan, success, traffic