Digital Inbound Marketing Blog

With the New Year upon us, many companies are working out their marketing campaigns and budgets, keeping the latest trends in content marketing and SEO in mind. As you consider promotion strategies for your business, check out the 10 most important social media tools for 2014.

Topics: social media marketing, social media, social media tools

Topics: landing pages, leads

There are several products, services and tools on the market today that promise to make business easier, more lucrative and less time intensive. You might want to try these strategies.

Among so many options it's difficult for a company to make a decision about what is best. They need guidance. They need someone who cares about their success as much as their own success. They need honesty and transparency.

Honesty

Topics: business services, web presence, marketing consultant firms, leads

Have you hired the best marketing consultant firm for your company?

Topics: marketing consultant firms, marketing plan, success, traffic

With thousands of marketing agencies all over the country, it’s both difficult to choose a service and confusing to decide what you need.

Topics: web presence, marketing plan, local marketing service, traffic

A common question we get about how inbound marketing works is how it works with marketing a service business.

It makes sense that this question would come up, as some service businesses tend to be a little less internet savvy as other industries, but that doesn't make online marketing work any less for them. 

Does inbound marketing work with service businesses? Absolutely!

In fact many B2B and B2C service businesses have active Hubspot accounts, because they understand the importance of content marketing, persona targeting and sales funnels.

What are some of the real benefits these companies see? 

Sharing Your Expertise- When you sell a service, you have to also sell the fact that you know enough about the industry  to be able to support the fact that you know what you are doing. Inbound marketing helps this because you quickly fill your website with articles and blog posts that support your expertise.

Each piece shows the visitor you know what you are talking about, and can answer their questions with the right answers and the confidence.

Easily Accessible Frequently Asked Questions- Selling a service guarantees someone will have questions to ask. What better way than your website to give them the answer. Not only can they easily access a frequently asked questions page, but it will cut down the time you focus on customer service to answer these questions individually.

Topics: social media, service marketing, traffic