Digital Inbound Marketing Blog

Ten years ago, businesses could sometimes survive on high web traffic by itself. They served up ads to everyone who visited and didn't worry about the number of visitors who converted into customers.

Quizzes can be used to generate leads.

Capturing leads is a primary goal of inbound marketing. The Internet provides companies with a vast audience to whom they can advertise their products or service. However, sales are dependent on gathering information about that audience and finding a way to engage them, ultimately funneling traffic to the company's website. Procuring information that enables a business to interact with potential customers often relies on determining what the potential customer likes and dislikes and what they need or want. To do this many marketers are turning to quizzes as a lead generation tip.

Does your website give your visitors a soft landing? Your website's landing pages provide the first impression of your business. They need to clearly convey your message to your readers, allowing them to understand who you are, what you do, and what you have to offer to your customers. Your landing pages need to be comfortable yet make an impression on your leads.

Generating business opportunity leads ultimately comes down to reaching your target audience faster than your competition. However, it's not merely a question of calling any interested party a lead. Instead, it's about generating qualified leads, ones interested in your offering and ones you've pre-qualified to purchase. In today's marketplace, the best way to generate these qualified leads comes from inbound marketing. So, what is inbound marketing?

Add to your customers' day with your email marketing.

Do your customers' eyes glaze over when they see the latest emails in their inbox, or do they light up when they see yours? In a world of email overwhelm, you need to make your customer connections stand out and become an inbox highlight. How can you turn your email marketing into tangible business leads?

HubSpot: It's an amazing way to kickstart your marketing or build upon a successful digital marketing plan. In fact, HubSpot invented the term inbound marketing. The HubSpot platform has a huge array of features that suit businesses large and small, but for new users, that can be a downfall. It has so many features that it can be overwhelming. What can your business do to get the most out of HubSpot?