Digital Inbound Marketing Blog

Debate over whether a call to action (CTA) should be subtle or obvious has endured for some time. The CTA is an intrinsic part of your website and creates a venue through which website traffic becomes repeat visitors and customers. Following a few simple techniques such as a squint test can help make sure your CTA is effective.

Calls are best served warm: secure leads using warm calling.

Do you like your calls served warm or cold? You may be used to cold calling prospective customers to see whether your business can serve their needs. However, your goal is to forge a connection with these leads. What's the difference between cold calling and warm calling, and how can you use warm calling to generate and secure leads?

Nearly three quarters of all adults who spend time online use at least one social media website, according to the Pew Research Center. That doesn't even include kids and teenagers who also count as consumers for many businesses. The prodigious growth of social media means you need a healthy presence on at least a few of those networks, and a social media agency can help.

Every marketer knows about the importance of generating high quality content. It's well-understood that well-written and interesting content engages an audience and plays a vital role in generating targeted traffic. However, what does quality content actually entail? Is it merely creating content for content's sake, or should content creation be more analytical, more purposeful and more focused?

Does your business have the answers? Go to the places where people are asking questions.

Who, what, when, where, and why? These are the perennial questions, and your business tries to answer them on your website and on your social media accounts. As you build your business reputation through blogging and through the services and products that you provide, you become known as a trusted source of information. Today, you can continue to build that reputation by answering questions on Q&A websites as well.

Generating qualified business leads on line, and capitalizing on targeted traffic, ultimately comes down to combining appealing video and well-written, thought-provoking content with a clear call-to-action. Granted, it's much easier said than done. After all, "appealing" and "thought-provoking" are great buzzwords, but how does a company go about making these  aforementioned criteria real? Well, to help, here are five essential lead generation tips that allow you to turn these all-too-familiar clichés into actionable strategies.