Digital Inbound Marketing Blog

From photographs of cats to Super Bowl commercials, viral content has become the Holy Grail of digital advertising. By the numbers, however, utilitarian content serves a greater purpose than flash-in-the-pain successes.

Utilitarian content solves a problem, fills a need, or answers a question. It stays relevant long after the latest celebrity ice bucket challenge video fades from the collective virtual memory.

Even in the age of social media and mobile web browsing, consumers still appreciate deliverables. They want to hold something in their virtual hands and feel as though they've received something of value. That's just one way a company newsletter helps generate leads.

Lead generation requires a focused newsletter strategy. Use these tips to make your newsletter work harder for your company each time you click Send.

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Visits and clicks make for impressive metrics, but lead conversion matters most in B2B marketing. If your efforts fail to convert, you might need to focus on more specific marketing strategies and use better tools to succeed.

Using social media can help bring in new customers.

Inbound marketing helps business owners build a strategy to bring in new business, and many companies take advantage of marketing geared toward social media and search engine optimization to do so. However, business owners who have not taken advantage of inbound marketing Internet leads may want to find out how it works to help increase leads and resulting sales by making use of this strategy.

If you want to generate inbound lead, start with data. Statistics and research provide a solid foundation for making important decisions about keywords, SEO, sales copy, and other crucial marketing factors. As long as you use reputable sources like the sites detailed below, you'll create an advantage for your business.

A PPC campaign makes an excellent online advertising option, but only when used strategically. It takes years to learn all the jargon and industry standards associated with online advertising, which is why you might want to work with a digital marketing agency instead of taking the DIY approach.