Digital Inbound Marketing Blog

Is there a chasm between your marketing and sales teams? While these two teams should work closely together, often there's less-than-perfect communication between marketing and sales. Here's how to bridge that gap and bring the two sides together in a productive working relationship. 

Do your customers like what you're doing on social media? In the world of social media, likes and follows and shares are the name of the game. How can you use your inbound marketing tools on Facebook to improve your performance on social media and ultimately increase your business performance as well? 

Whether you were selling lemonade by the side of the road or knocking on neighbors' doors with armloads of cookies, you probably engaged in some sort of entrepreneurship as a child. Girl Scouts aren't trained in marketing, but they do have some successful sales strategies. What can you learn from these sales-savvy students? 

Does your business play well with others? If you're looking for business-to-business leads, use your inbound marketing strategies to draw those leads in, creating and solidifying your relationships with other businesses. These strategies will help you excel at developing B2B leads.

Hey, you! Is your content calling out to your customers, or does it fall flat? Try these five techniques to help your customers hear your message.

 

Do you want to be in pictures? Your sales prowess may not lead to a stellar film career like Al Pacino's, but you can learn from his sales techniques. In the film Glengarry Glen Ross, four salesmen compete for two days to see who is the most productive salesperson. Pacino's Ricky Roma pushes through the more aggressive sales techniques to show that he is a strong salesperson who's a fit for the modern era of marketing.