Digital Inbound Marketing Blog

Who's coming to visit? Learn more about your leads by tracking your metrics.

 

The party is on! Your business is moving forward, but have you taken a good look at what's drawing people in? To make sure that you have a thriving business, it's important to look at your inbound marketing statistics. Who's coming to your site, and are they engaging with your products and your message? 

If you've ever tried to get into a building by pushing on a door only to find out that you needed to pull it instead, you know how silly this feels. Why didn't you think of that strategy in the first place? We often get stuck in our habits, and the habit of the push is just like any other. If you're stuck in your marketing strategies, how can change your push into a pull and draw new leads into your company? 

Inbound marketing is all about building relationships.

It's the season of love, and you hope that all of your leads fall head over heels for you. Developing a customer base is all about developing a relationship with your readers, wooing them and gently nudging them to commit to your business. Beyond candy and roses, Valentine's Day has many lessons to help you hone your inbound marketing ways.

If it's better to give than to receive, then why do we spend so much time asking people to give to us? Traditional outbound advertising focuses heavily on the ask. While inbound marketing also tries to build up your client list, it does so in a very different way. It's all about giving before you ask. 

Can you see the needs of your diverse leads?

Every writer needs to know his audience, and as a marketing writer you are no exception. When you're writing your blog posts or marketing packages, who are you writing for? Gaining insight into your audience allows you to convert inbound leads into customers. If you miss the mark, your outstanding copy may languish, because it just won't do the job. 

How can you get customers to flock to your business?

Hey you! Over here! Looking for new business leads? When you're looking for new customers, how do you proceed? What gets a customer to come into your business in the first place? Waht more website traffic of potential qualified leads? If you want to attract new customers, your website is a valuable tool to draw those people in.