Digital Inbound Marketing Blog

Broaden your horizons: how can you bring more visitors to your website?

Your business is built on sharing your skills and products with others. Overcome any reluctance you have to share. Promoting what you do benefits you and your customers, letting them know about new opportunities to engage with your products and your work. How can you spread the word about what you do? 

Who's coming to visit? Learn more about your leads by tracking your metrics.

 

The party is on! Your business is moving forward, but have you taken a good look at what's drawing people in? To make sure that you have a thriving business, it's important to look at your inbound marketing statistics. Who's coming to your site, and are they engaging with your products and your message? 

If you've ever tried to get into a building by pushing on a door only to find out that you needed to pull it instead, you know how silly this feels. Why didn't you think of that strategy in the first place? We often get stuck in our habits, and the habit of the push is just like any other. If you're stuck in your marketing strategies, how can change your push into a pull and draw new leads into your company? 

Inbound marketing is all about building relationships.

It's the season of love, and you hope that all of your leads fall head over heels for you. Developing a customer base is all about developing a relationship with your readers, wooing them and gently nudging them to commit to your business. Beyond candy and roses, Valentine's Day has many lessons to help you hone your inbound marketing ways.

If it's better to give than to receive, then why do we spend so much time asking people to give to us? Traditional outbound advertising focuses heavily on the ask. While inbound marketing also tries to build up your client list, it does so in a very different way. It's all about giving before you ask. 

Can you see the needs of your diverse leads?

Every writer needs to know his audience, and as a marketing writer you are no exception. When you're writing your blog posts or marketing packages, who are you writing for? Gaining insight into your audience allows you to convert inbound leads into customers. If you miss the mark, your outstanding copy may languish, because it just won't do the job.